The Center for Customer-Based Execution & Strategy (C-CUBES) enables research scholars to develop cutting-edge, peer-reviewed research practices and insights related to customer-based strategy. Its mission is to share these research-driven insights with both for-profit and nonprofit organizations, aiming to enhance customer value, employee engagement and shareholder returns.
Ultimately, the center seeks to reimagine strategy planning and execution in organizations. In this process, the center can examine, inform and improve traditional strategy planning that often lacks a customer focus and shows little or no correlation with financial performance.
We are home to exceptional young scholars in strategy, marketing, organizational behavior, finance, and operations. The Center for Customer-Based Execution & Strategy leverages strong connections in key industries—such as energy, healthcare, education and technology—to benefit the community. Our goal is to unite diverse business disciplines to improve strategy, customer value, employee engagement and overall performance.
