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Customer Experience

Think customers crave delightful extras? In fact, they report more satisfaction when firms simply avoid disappointing them.

Consumer Behavior

How snacking and spending reflect beliefs about inequality.

Creativity

To come up with new ideas, it helps to think outside the box — but which box, exactly?

Corporate Governance

What does it take to get boards to act in shareholders’ interest?

Customer Satisfaction

B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.

The Ideas Magazine From Rice Business.
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