Sharad Borle

Associate Professor of Marketing

Sharad Borle has been a marketing professor with Rice University since 2003. He received an M.S. and Ph.D. in marketing from Carnegie Mellon University, an MBA from XLRI Institute of Management in India and a B.Tech in electronics engineering from Banaras Hindu University also in India. Prior to his academic career Professor Borle worked in India in the Department for International Development, Suzuki Motor Corporation and Network Limited.

To read more about Prof. Borle's work, please visit Rice Business Wisdom.

 

Teaching Interests: 

-Marketing Research
-Marketing Strategy
-Data Analysis
-Marketing Models
-Bayesian Applications in Marketing

Research Interests: 

-Quantitative models of consumer behavior
-Bayesian econometrics

Intellectual Contributions

Journal Article

Sellers, K. F., Borle, S., & Shmueli, G. (2012). Rejoinder: The COM-poisson model for count data: A survey of methods and applications. Applied Stochastic Models in Business and Industry, 28(2), 128-129. doi:10.1002/asmb.1923

Journal Article

Sellers, K. F., Borle, S., & Shmueli, G. (2012). The COM-poisson model for count data: A survey of methods and applications. Applied Stochastic Models in Business and Industry, 28(2), 104-116. doi:10.1002/asmb.918

Journal Article

Sen, R., Singh, S., & Borle, S. (2012) Open source software success: Measures and analysis. Decision Support Systems, 52(2), 364-372. doi:10.1016/j.dss.2011.09.003

Journal Article

Boatwright, P., Borle, S., & Kadane, J. (2010) Common Value/Private Value Categories in Online Auctions: A Distinction Without a Difference? Decision Analysis, 7(1), 86-98. doi:10.1287/deca.1090.0150

Journal Article

Algesheimer, R., Borle, S., Dholakia, U., & Singh, S. S. (2010). The impact of customer community participation on customer behaviors: An empirical investigation. Marketing Science, 29(4), 756-769. doi:10.1287/mksc.1090.0555

Journal Article

Singh, S. S., Borle, S., & Jain, D. C. (2009). A generalized framework for estimating customer lifetime value when customer lifetimes are not observed. Quantitative Marketing and Economics, 7(2), 181-205. doi:10.1007/s11129-009-9065-0

Journal Article

Singh, S. S., Borle, S., & Jain, D. C. (2008). Customer lifetime value measurement. Management Science, 54(1), 100-112. doi:10.1287/mnsc.1070.0746

Journal Article

Kalyanam, K., Borle, S., & Boatwright, P. (2007). Deconstructing each item’s category contribution. Marketing Science, 26(3), 327-341. doi: 10.1287/mksc.1070.0270

Journal Article

Borle, S., Dholakia, U., Singh, S. S., & Westbrook, R. A. (2007).  The impact of survey participation on subsequent customer behavior: An empirical investigation. Marketing Science, 26(5), 711-726. doi:10.1287/mksc.1070.0268