News & Events
Businesses know customer satisfaction drives success, yet rates keep falling. Research co-authored by Rice Business professor Vikas Mittal shows that leaders often rely on guesswork without credible data to identify and rank what customers truly value.
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School Updates
Houston Energy and Climate Startup Week begins Sept. 15 and exemplifies how Houston is developing and scaling real solutions for the challenge of meeting growing global energy demand while reducing carbon emissions.
10 Sep
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School Updates
Vikas Mittal, J. Hugh Liedtke Professor of Marketing at Rice Business, directs C-CUBES, where research on customer-based strategy drives insights for organizations to improve value, engagement and long-term performance.
9 Sep
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For the fifth consecutive year, Rice’s Jones Graduate School of Business has been ranked the No. 1 graduate entrepreneurship program by The Princeton Review, a provider of education services, and Entrepreneur magazine.
The University of Houston and Rice University are once again celebrating top spots on the 18th annual Top Schools for Entrepreneurship Studies lists released by The Princeton Review and Entrepreneur magazine on Nov. 7.
For the fifth consecutive year, Rice University's Jones Graduate School of Business has been ranked No. 1 for graduate entrepreneurship programs by Princeton Review and Entrepreneur magazine.
The 12th annual Texas Life Science Forum takes place Nov. 7 at Rice University and will bring together 600 attendees for keynote speakers, panels and pitches from life science technologies.
The Jones Graduate School of Business at Rice University ranks third globally for its entrepreneurship program, according to Poets&Quants’ fifth annual ranking of such programs announced today.
Prominent entrepreneurs and business leaders have committed to invest in Houston’s innovation landscape as part of the inaugural cohort of the Rice University Liu Idea Lab for Innovation and Entrepreneurship (Lilie)’s Leadership Council.
User Solutions has recently been working with Rice Business and Florida International University on capstone projects featuring manufacturing software launching and appropriate social media programs.
Leaders from Rice University and Mexico’s Anáhuac University will unveil a new international executive education program Nov. 6 at a signing ceremony at Rice. A second ceremony will take place Nov. 16 in Mexico City.
In an opinion piece in The Hill, Rice Business marketing professor Vikas Mittal says that Bud Light's sales fell due to product quality, low customer satisfaction, and management errors, not just one incident.
What keeps us from bridging the wage gap? In a peer-reviewed commentary regarding research that examines workplace victim-blaming, Rice Business professor Mikki Hebl and former Rice Ph.D. students interrogate the role victim-blaming plays in perpetuating the gender wage gap.