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Rice Business Wisdom

Who Gets the Most Out of Generative AI?

by Based on research by Jing Zhou, Shuhua Sun (Tulane), Zhuyi Angelina Li (Renmin University of China), Maw-Der Foo (Nanyang Technological University) and Jackson G. Lu (MIT)

Tools like ChatGPT can spark creativity at work — but only if employees think strategically.

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