Applications for the Rice MBA are open. Round 2 deadline: January 6.

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Venture Development Workshop: Customer Definition

Who is your customer? In this session, we'll learn how to identify what is arguably the most important player in your business: the paying customer. We'll go over how to define potential customers and markets, how to research your top markets, define and identify a place to start (a "beachhead market"), and learn how to identify a specific end user, calculate the Total Addressable Market (TAM) of the beachhead market, learn about customer personas, and think about next steps.

Open to all Rice University students and alum, Lilie’s Venture Development Workshops (VDW) are designed to be stand-alone programs, though the greatest benefit can be realized by attending all the workshops.

Open to any current Rice student or alum, each VDW is a focused look at a particular phase of venture development.

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Rice on the Road

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Rice Business Billboard with Houston Skyline
Teaser

Meet with Rice Business Recruiting and Admissions. Multiple locations around the world.

Interested in learning more about the Rice MBA? Our recruiting and admissions team is coming to meet you in multiple locations! Register for one of the events listed below. We encourage you to check back in for new additions to our schedule.

Class Visits - Professional MBA

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Rice University - McNair Hall
Hybrid Rice MBA students in classroom
Teaser

Discover Rice for yourself by participating in an on-campus class visit! Meet current students, observe some of our finest faculty, and get a small taste of what the Rice MBA experience is all about. 

Please use the calendar tool to choose the most convenient date for your class visit. Out of respect for other class visitors, please limit your visits to one per admissions cycle. 

Class Visits - Full-Time MBA

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Rice University - McNair Hall
Students in a classroom
Teaser

Do you want to get a first-hand look at life as a Rice Full-Time MBA student? Join us for an on-campus class visit! Make connections with current students, tour our beautiful facilities, observe some of our finest faculty in action, and get a small taste as to why we are ranked in the top 5 for best classroom experience.