Customer-Focused Leadership: Serving Students, Families, and Educators

Presented by The Center for Customer-Based Execution and Strategy and Leadership Partners

Offered by Dr. Vikas Mittal, this day-long, complementary masterclass is designed for superintendents and senior leaders in K12 education.

• Discover why legacy strategy planning falls short and how it can be enhanced using a science-based approach to refocus and prioritize resources for measurable impact.
• Discover the power of customer focus as a strategy planning framework that benefits students, families, and teachers.
• Learn the satisfaction-performance-chain (SPC), a proven, research-validated model linking school leadership actions to family engagement, student retention, and academic outcomes.
• Discover how districts can use these principles to drive stronger outcomes, while simplifying execution and reducing costs.

Why should superintendents and K12 leaders attend?  

• Enrollment & Funding Are at Risk – Public schools have lost over 2 million students in recent years. Learn how a customer-focused strategy can increase retention, community trust, and financial stability.
• Data-Driven, Not Guesswork – This research analyzed 10,664 K-12 parents and 150 superintendents to uncover the real factors that drive student retention and academic success.
• Stop Initiative Overload, Start Strategic Focus – 67% of district employees believe their schools suffer from too many unfocused initiatives. Learn how to streamline efforts and prioritize what truly moves the needle.
• The Secret of High-Performing Districts – The most successful districts focus on family engagement, academic rigor, and strategic leadership. Discover how to implement these insights in your own district.
• Rice Business Benefit – Hear directly from Rice Business Faculty on how leading districts are shifting their strategy to improve enrollment, increase outcomes, and preserve funding. Dr. Mittal is one of the premier marketing professors in the nation.