News & Events
Rice Business professor Vikas Mittal says Buc-ee’s has developed deep customer commitment, with visits becoming an emotional and habitual ritual. He predicts loyalty will grow as Buc-ee’s expands nationwide.
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In The Media
Congratulations to Kathleen Perley, recognized by Poets & Quants among the 2026 Best and Brightest Executive MBAs.
14 Aug
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In The Media
Beginning with the class entering in fall 2027, Rice will offer free tuition to admitted university students from families earning up to $200,000 per year, the university announced today (August 3). Students from families earning less than $100,000 will have tuition, mandatory fees, room, and board fully covered.
3 Aug
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Rice Business professor Emily Prinsloo comments on dynamic pricing and its recent use.
Congratulations to Rice Business professor Yael Hochberg, who was recognized at the recent Texas Innovation Conference and Awards, held at TCU in Fort Worth, Texas.
New research co-authored by Rice Business professor Sora Jun shows that people rely on mental prototypes when discerning racial discrimination in the workplace, and Asian Americans less likely to fit that template.
When the final pitches wrapped and the judges cast their votes, one team rose to the top of this year’s Veterans Business Battle: IntuBlade. Their win capped a competitive two-day event at Rice Business that brought together veteran entrepreneurs from across the country.
Kyle Zarosky ’25 shares why he chose Rice Business as his next step after serving in the United States Marine Corps
BRCĒ is a material-tech startup replacing failure-prone textiles with polymer composites engineered for strength, fire resistance and intrinsic stability. The recent “Shark Tank” participant won over judges during the Rice Business Plan Competition (RBPC) and walked away with 11 prizes totaling $611,500.
U.S. News & World Report's newest rankings for graduate programs are out, with Rice and the University of Houston taking the lead for the most local schools and programs on the lists.
Rice University’s Jesse H. Jones Graduate School of Business continues to be recognized among the nation’s top graduate business programs in the latest rankings released by U.S. News & World Report.
Nine Houston-area universities are earning new national acclaim in a just-released report of the best graduate schools in the U.S. for 2026.
Congratulations to Kensington Zwerner of the Virani Undergraduate School of Business, recognized by Poets & Quants as a Best and Brightest Undergraduate Business Major.
