Mindy Smith

Mindy has extensive experience in marketing and sales. She has worked at leading consumer products companies, including Kraft Foods and Coke, before joining Shell, where she took on several senior roles across Shell's businesses in North America and Europe. At Shell, she successfully launched Shell's Fleet Card business in the US, Canada, and Mexico. Mindy is dedicated to learning and development, earning her MBA at Rice and completing MIT's Innovation Leadership Program in Cambridge.

Currently, Mindy serves as the Global Brand Strategy and Marketing Performance Manager for Shell's Mobility business, leading a diverse global team. In this role, she is responsible for brand standards across more than 47,000 retail sites in 80+ markets worldwide. She also manages the international marketing planning process and tracks and measures the marketing performance in all Shell's direct markets. Mindy is also accountable for driving and delivering Mobility's sustainability strategy.

Outside of work, Mindy enjoys traveling and exploring the four corners of the world, as well as learning about new cultures.