Emily Prinsloo

Emily Prinsloo is an assistant professor of marketing. She holds a Ph.D. from Harvard Business School, Harvard University. She also received an MPhil in strategy, marketing and operations with distinction from Cambridge Judge Business School, Cambridge University, and a B.Sc. Summa Cum Laude in international business administration from Rotterdam School of Management, Erasmus University. Emily has gained work experience in consulting, pricing and product management at IBM, Simon-Kucher and Partners, and BMW.

Her research spans the consumer behavior and judgment and decision-making fields. Specifically, it bridges three streams: (1) charitable giving, (2) goals and motivation and (3) impression management. Within the first stream, one project examines the potentially damaging evaluations nonprofits face when receiving donations from tainted donors. Within the second stream, another project shows that people sometimes engage in opportunity neglect — rejecting low-probability opportunities even when these come with no objective costs. Within the third stream, another project documents the (in)effectiveness of backhanded compliments — seeming praise that draws comparison with a negative standard.

Emily has presented her work at numerous academic conferences (SJDM, ACR, SCP, EMAC, AOM, IACM). Her research has also been featured in Forbes, and it has been published in leading academic journals, such as Psychological Science and the Journal of the Association for Consumer Research.