Strategy | Features
Companies Rely on Strategic Planning. The Problem: Many are Doing it Wrong.
Vikas Mittal
Faculty Director
J. Hugh Liedtke Professor of Marketing
Healthcare
Marketing
Strategy
Dr. Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at the Jones Graduate School of Business. Prior to joining Jones, he was the Thomas Marshall Professor of Marketing at the Katz Graduate School of Management. Dr. Mittal holds a Bachelor's in Business Administration from the University of Michigan and a Ph.D. in Management from Temple University. Before joining Katz, he was on the faculty at Kellogg Graduate School at Northwestern University.
In addition to publications in leading marketing journals, Dr. Mittal has published extensively on decision making in journals such as Organization Studies, Organization Science, Journal of Applied Psychology, Journal of Psychiatry, Organization Behavior and Human Decision Processes, and Personality and Social Psychology Bulletin. He currently serves on the editorial boards of numerous journals.
In 2014 his article was included in the top-50 articles for highest impact on marketing academics and practice. In 2013 his paper was one of the top three papers in the special issue on consumer identities for the International Journal of Research in Marketing. In 2006, Professor Mittal was awarded the William F. O’Dell Award for making the most significant, long-term contribution to the theory, methodology, and practice of marketing. In 2009 he was ranked as the 5th most prolific author published in the top marketing journals. He also received the 2001 FedEx Excellence in Service Research award, as well as numerous other awards.
His courses are highly sought after in the MBA as well as the executive education program. He won the excellence in teaching award at the Katz Graduate School three years running, and was voted the best professor by the executives in the 2003- IEMBA program in Brazil. At the Jones School he won the teaching excellence award in 2013 for his teaching in the professional MBA program.
Teaching Interests
- Marketing research
- Customer-focused strategy
- Advanced marketing research
Research Interests
- Customer satisfaction
- Customer insights
- Public education strategy
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