In this hands on workshop, learn how to quickly generate and validate a startup idea with zero dollars, limited time, and real customers. Students will become comfortable with:

• Talking with people early to generate or validate an idea
• Figuring out the most important thing to test
• Building a pretotype very cheaply and quickly

The workshop will be led by Adam Putterman, a Houston entrepreneur who has an MBA and MS in Design Innovation from Northwestern and a degree in Economics and Organizational Design from Washington University in St. Louis. Before founding a venture, he worked as a consultant for Deloitte where he focused on customer analytics and strategy projects.

A Zoom link will be emailed to registered participants.