Inaugural C-CUBES CEO Roundtable Discussion Series: Navigating Strategy (Mis)Alignment Between Executives and Customers
Presented by The Center for Customer-Based Execution and Strategy
Speaker:
Dr. Ashwin Malshe is a world-renowned authority on linking customer-based strategy to financial outcomes. His research has been published in Harvard Business Review and many other peer-reviewed journals. He uses state-of-the-art statistical and machine-learning algorithms to advise companies about strategy alignment.
Why Attend?
- Discover the financial benefits of aligning executives and customers using a science-based approach. The talk will show how alignment can drive sales, margins, cash flow and firm value.
- Learn about the misalignment between executives and customers in B-to-B companies. Research from 127 companies and 17,000 customers shows the misalignment.
- Hear from CEOs who increased executive and customer alignment. CEOs from Houston-based companies will discuss their experience driving executive and customer alignment using a science-based strategy.
- Network with other CEOs of Greater Houston companies. The C-CUBES CEO Roundtable is an exclusive, invitation-only event for CEOs of mid-market companies. CEOs can join the roundtable to expand their network, learn about research-based insights, and affiliate with Rice Business.
Register
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