News & Events
Rice Business professor David Zhang explains how low mortgage rates are keeping homeowners from selling, contributing to the housing market’s ongoing “sideways struggle” as rates remain elevated.
-
In The Media
Rice Business professor Vikas Mittal says Buc-ee’s has developed deep customer commitment, with visits becoming an emotional and habitual ritual. He predicts loyalty will grow as Buc-ee’s expands nationwide.
17 Aug
-
In The Media
Congratulations to Kathleen Perley, recognized by Poets & Quants among the 2026 Best and Brightest Executive MBAs.
14 Aug
Filter
During the virtual 2021 MBA Case Competition, three finalist teams, including one from Rice Business, will present their solutions live to a panel of judges.
“More and more people are buying things online,” said Utpal Dholakia, marketing professor at Rice Business. “And that takes a lot out of the glamour, the image of Black Friday as something special.”
Companies hope that by making price increases hard to see, they can escape notice and avoid a customer backlash. Rice Business marketing profesor Utpal Dholakia breaks down the common ways companies raise prices covertly.
The Princeton Review and Entrepreneur today announced the results of The Princeton Review's 16th annual ranking of undergraduate and graduate schools for entrepreneurship studies. Rice University was #1 on the top 50 graduate schools list, achieving a “three-peat”: having been #1 on that list for three consecutive years.
Rice Business is ranked the No. 1 graduate entrepreneurship program in the United States for 2022 by the Princeton Review and Entrepreneur magazine. This is Rice Business’ third No. 1 ranking in a row on this prestigious list.
Rice Business marketing professor Utpal Dholokia tells Axios that H-E-B's high market share shows that Austin shoppers value the grocer and are willing to give a sizable chunk of their dollars to the company.
"Consistently, results showed that conservatives are more satisfied than liberals with the products and services they purchased. This is profoundly important for companies and businesses whose goal is to provide customer value by satisfying their customers," said study co-author Vikas Mittal, a marketing professor at Rice Business.
Across industries, conservatives are more satisfied than liberals with the products and services they consume, according to a study of more than 326,000 U.S. consumers by an international research team including Vikas Mittal, professor of marketing at Rice Business.
The 13th annual Rice Energy Finance Summit (REFS) will be held in a dual-delivery format Nov. 12. The conference will explore current issues for energy operators, investors and financial services as they plan for overcoming challenges in meeting global energy demands.
Getting an MBA online continues to be highly popular. More and more top business schools are creating programs, and demand for those programs continues to be strong, with many schools reporting record enrollments during the pandemic. The Rice Business online mba ranks seventh in the Poets and Quants list this year.