Legacy Strategy Implementation: Fact and Fiction (Webinar)

Research shows that more than 90% of strategy implementation initiatives fail to deliver customer value, generate financial returns for shareholders, or improve employee engagement. Instead, they often create additional work that competes with employees' day-to-day responsibilities. A key reason is that traditional approaches to strategy implementation rely on initiatives, outcome metrics, and performance management practices that are based more on convention than on scientific principles.

This webinar explores a science-driven approach to strategy implementation and illustrates how organizations have successfully applied it to improve execution. Through examples of companies that have succeeded with this approach, attendees will gain practical insights into replacing legacy implementation methods with evidence-based practices that drive customer value, business performance, and employee engagement.

This is a free public event hosted by Rice Business Executive Education and C-CUBES (the Center for Customer-Based Execution and Strategy). 

About Vikas Mittal

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Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at Rice Business. Prior to joining Rice, he was on the faculty at Katz Graduate School of Management and Kellogg Graduate School at Northwestern University.

In addition to publications in leading marketing journals, Mittal has published extensively on decision making in journals such as Organization Studies, Organization Science, Journal of Applied Psychology, Journal of Psychiatry, Organization Behavior and Human Decision Processes, and Personality and Social Psychology Bulletin. He currently serves on the editorial boards of numerous journals.

Mittal holds a bachelor’s in business administration from the University of Michigan and a Ph.D. in management from Temple University. He has received many awards for his research and leadership, including the teaching excellence award for his role in the Professional MBA program at Rice Business in 2013. 

Other programs taught by Professor Mittal: 

Continue the conversation by joining us at Customer-Centric Strategy from October 12-15, 2026.