C-CUBES CEO Roundtable Discussion Series: Corporate Political Activism
Speaker:
Vikas Mittal, Ph.D. is a leading expert on customer-based strategy, having co-authored more than 100 articles in outlets like Harvard Business Review and MIT-Sloan Management Review, among others. Mittal leads the Executive MBA seminar on customer-focused strategy at Rice Business, where he has won the teaching and research awards multiple times. Mittal has facilitated science-driven strategy at many Fortune 500 companies.
Key Takeaways:
- Learned what constituted corporate political activism and why companies engaged in it.
- Discussed case studies of successes (Nike, Costco) and failures (Target, Jaguar), gaining insights into stakeholder-centered decision-making.
- Uncovered research-based evidence about the effects of corporate political activism on customers, employees, and shareholders.
- Networked with other CEOs of Greater Houston companies in an exclusive, invitation-only event for CEOs. Participants joined the roundtable to expand their networks, gain research-based insights, and affiliate with Rice Business.
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