Aug 25
6:00pm to 8:00pm
Cambridge Office Building, Rice University
C-CUBES CEO Roundtable Discussion Series: Corporate Political Activism
Presented by The Center for Customer-Based Execution and Strategy
Speaker:
Dr. Vikas Mittal is a leading expert on customer-based strategy having co-authored more than 100 articles in outlets like Harvard Business Review and MIT-Sloan Management Review among others. Dr. Mittal leads the Executive MBA seminar on customer-focused strategy at the Rice Business School where he has won the teaching and research awards multiple times. Dr. Mittal has facilitated science-driven strategy at many Fortune 500 companies.
Why Attend?
- Learn what constitutes corporate political activism and why companies engage in it.
- Discuss case studies of success (Nike, COSTCO) and failures (Target, Jaguar) with insights about stakeholder centered decision making.
- Uncover research-based evidence about the effect of corporate political activism on customers, employees and shareholders.
- Network with other CEOs of Greater Houston companies in an exclusive, invitation-only event for CEOs. CEOs can join the roundtable to expand their network, gain research-based insights, and affiliate with Rice Business.
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