Insights From Top-Performing Companies

An average company’s strategy is cluttered by initiatives that presumably deliver value to customers, employees and shareholders. At these companies, customers are underwhelmed from a commoditized offering, employees are overwhelmed from initiative overload and shareholders face anemic returns.

Join us at the Ion on Wednesday, November 14 as Professor Vikas Mittal leads a discussion on why strategy clutter exists in many companies today. We’ll explore case studies of companies that overcame strategy clutter through a science-based strategy approach and grew relative sales by 10–20% while also increasing margins and EBITA.

This event is complimentary and open to the public. Please register below.

Schedule:

8:30 – 9:00 a.m.: Breakfast

9:00 – 10:00 a.m.: Masterclass

About Vikas Mittal

Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at Rice Business. Prior to joining Rice, he was on the faculty at Katz Graduate School of Management and Kellogg Graduate School at Northwestern University.

In addition to publications in leading marketing journals, Mittal has published extensively on decision making in journals such as Organization Studies, Organization Science, Journal of Applied Psychology, Journal of Psychiatry, Organization Behavior and Human Decision Processes, and Personality and Social Psychology Bulletin. He currently serves on the editorial boards of numerous journals.

Mittal holds a bachelor’s in business administration from the University of Michigan and a Ph.D. in management from Temple University. He has received many awards for his research and leadership, including the teaching excellence award for his role in the Professional MBA program at Rice Business in 2013. 

Other programs taught by Professor Mittal: 

Continue the conversation by joining us at Customer-Centric Strategy, a new Executive Education program.

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