Utpal Dholakia

George R. Brown Professor of Marketing & Head of Energy Industry Initiatives

Utpal Dholakia is the George R. Brown Professor of Marketing at the Jesse H. Jones Graduate School of Business, Rice University in Houston, Texas. He has a master's degree in psychology, and a Ph.D. in marketing from the University of Michigan, a master's degree in operations research from the Ohio State University, and a bachelor's degree in industrial engineering from the University of Bombay. His research interests lie in studying financial decision making by consumers and investors, marketing strategy for small and medium-sized businesses, and online marketing issues. He also studies relational aspects of consumer behavior. He has published in various marketing and management journals, writes a popular blog on Psychology Today called "The Science Behind Behavior" and consults with numerous firms in financial services, high-tech, energy, and health-care industries.

Teaching Interests: 

-Pricing strategies

Research Interests: 

-Financial decision making
-Social consumer behavior
-Online marketing
-SME Marketing strategy