Gita is the President of Avinta Services which was founded in 2008. Avinta Services provides setup, optimization and training of Salesforce.com to small-to-medium sized businesses. Among over 200+ clients, Avinta has serviced Halliburton, Avaya, Aramark, USAA, Sungard, The Hartford Group, Staples and RigNet. Prior to Avinta Services, Gita worked in marketing and sales for GT Nexus, Beckman Coulter and Verizon. Gita obtained her undergraduate degree from University of Texas and her MBA from Rice University. She is a board member for Women In Technology and the National Association of Women.