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Rice Business Wisdom

The Online Ideas Magazine From Rice Business

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Marketing | Peer-Reviewed Research

Executives, like everyone, tend to stay the course instead of trying something new. But the familiar path isn’t always the best one. 

May 04
Energy Policy | Features

What is the ‘social cost of carbon’? Two energy experts explain after court ruling

March 24
Strategy | Peer-Reviewed Research

Why relying on intuition can backfire when it comes to crafting a successful business strategy. 

March 24
Creativity | Features

The difference between radical breakthroughs and everyday creativity — and why both are important

March 24
Marketing | Peer-Reviewed Research

Why “mythical numbers” are so enticing — and how they ultimately lead us astray. 

January 18
Marketing | Peer-Reviewed Research

When business leaders make assumptions, they may overlook key factors driving desired outcomes. 

January 14
Marketing | Features

More Effective Marketing Could Convince The Vaccine Hesitant To Change Their Ways

November 03
Marketing | Peer-Reviewed Research

Why You Should Know The Varieties of Customer Engagement Types

November 03
Organizational Behavior | Peer-Reviewed Research
Time To Rethink Social Climbers
November 03
Strategy | Features

Companies Rely on Strategic Planning. The Problem: Many are Doing it Wrong.

October 27