Self-IdentityPeer-Reviewed Research

Tree Of Life

Tree near beach
Why you should savor what might have been.
Self ConceptFeatures

Head Case

Astronaut floating in space
Could I have been an astronaut if I didn't have migraines?
MarketingPeer-Reviewed Research

Heart Of The Deal

Box of chocolates on a bed sheet
How self-identity affects the sales promotions we choose.
Workplace PsychologyPeer-Reviewed Research

Why One Selfie Isn't Enough

An alternative self can shape job satisfaction, commitment and motivation
Our imaginary, alternative self has a very real effect on how we work and live.