Product MarketingPeer-Reviewed Research

No Pain, No Gain

Person falling onto their side while snowboarding.
How do you sell a product that’s hard to use?
Health CarePeer-Reviewed Research

Bedside Manner

Bottle tipped over with white pills falling out.
How negative information about drugs impacts a doctor's decision to prescribe it.
RecessionsPeer-Reviewed Research

Keeping Up With The Joneses

Person taking a picture of a cup of coffee with their phone
Managers should understand consumer behavior during economic downturns.