Virtual CommunitiesPeer-Reviewed Research

Birds Of A Feather

Many birds sitting on telephone pole wire at dusk
How to help online communities love your company.
PricingCommentary

Big Spender

Front of an expensive care
When high prices attract consumers and low prices repel them.
TechnologyExpert Opinion

Short Circuit

Group of circuit breaker boxes
Businesses like technology as a way to reach audiences quickly and nimbly. What could go wrong?
MarketingPeer-Reviewed Research

As You Like It

Marketing model groups consumers
Marketing methodology helps marketers group customers by geography, psychological profile — and desire.
Consumer BehaviorPeer-Reviewed Research

A Luxury You Can Afford

How time and distance change how you feel about your hotel.
GivingPeer-Reviewed Research

Coin Toss

What does gender have to do with generosity?
MarketingPeer-Reviewed Research

Breaking Up Is Not That Hard To Do

Sign reading leaving on the side of a road leading to a mountain
Why marketers try to predict how long a customer will stay with their company.
MarketingPeer-Reviewed Research

Accidental Editor

What happens when a veteran academic edits a scholarly journal?
Health CarePeer-Reviewed Research

Take Your Medicine

Two hands holding an apple
Tackling the biggest obstacle to HIV treatment: Compliance.
PricingPeer-Reviewed Research

Home Is Where The Heart Is

For longtime homeowners, emotion has a price of its own.
MarketingNews Feed

Pumped Up

Everything’s bigger in Texas — and that’s a huge selling point.
Human BehaviorPeer-Reviewed Research

Guilty Pleasures

Not all self-control is created equal.