MarketingPeer-Reviewed Research

Chain Of Love

Heart lock on a chain link
Why product superiority doesn't pay off.
AdvertisingPeer-Reviewed Research

Hearts And Minds

A mug full of marshmallow hearts
What's the best medium for your message?
Customer SatisfactionExpert Opinion

It Takes A Town

Water tower with sunset behind it.
B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.
Marketing StrategyPeer-Reviewed Research

Course Correction

Person navigating in a car using hand free GPS device
How to bring strategic thinking back into corporate marketing.
BrandingPeer-Reviewed Research

Taking The Edge Off

Pile of color pencil shavings
Redesigning your logo? Here's what to do.
Donation BehaviorExpert Opinion

Back To Basics

Homemade bread and butter
As the list of customer metrics grow, which ones indicates financial growth, and which are just a fad?
Customer SatisfactionNews Feed

Cutting Corners

Scissors cutting the corner of a sheet of paper
Don't get distracted by the gleam of customer loyalty and forget the real goal: customer satisfaction.
PricingNews Feed

Careful Ascent

Group of people climbing an icy mountain
How to raise prices without driving away customers.
Customer SatisfactionNews Feed

Positive Feedback

Satisfaction Guaranteed
Companies can earn more by deriving insights and informing strategies with customer feedback.
Marketing StrategyExpert Opinion

Big Picture

Big Picture
Dashboards alone do not provide value; it's up to marketers to distill insights.
MarketingPeer-Reviewed Research

Breaking Up Is Not That Hard To Do

Sign reading leaving on the side of a road leading to a mountain
Why marketers try to predict how long a customer will stay with their company.
MarketingExpert Opinion

‘Buy American’: A Branding Toolkit

Buy American branding
Buying American is not just a matter of price and quality.