Marketing StrategyPeer-Reviewed Research

Course Correction

Person navigating in a car using hand free GPS device
How to bring strategic thinking back into corporate marketing.
BrandingPeer-Reviewed Research

Taking The Edge Off

Pile of color pencil shavings
Redesigning your logo? Here's what to do.
Donation BehaviorNews Feed

Back To Basics

Homemade bread and butter
As the list of customer metrics grow, which ones indicates financial growth, and which are just a fad?
Customer SatisfactionNews Feed

Cutting Corners

Scissors cutting the corner of a sheet of paper
Don't get distracted by the gleam of customer loyalty and forget the real goal: customer satisfaction.
PricingNews Feed

Careful Ascent

Group of people climbing an icy mountain
How to raise prices without driving away customers.
Customer SatisfactionNews Feed

Satisfaction Guaranteed

Satisfaction Guaranteed
Companies can earn more by deriving insights and informing strategies with customer feedback.
Marketing StrategyFeatures

Big Picture

Big Picture
Dashboards alone do not provide value; it's up to marketers to distill insights.
MarketingPeer-Reviewed Research

Breaking Up Is Not That Hard To Do

Sign reading leaving on the side of a road leading to a mountain
Why marketers try to predict how long a customer will stay with their company.
MarketingCommentary

‘Buy American’: A Branding Toolkit

Buy American branding
Buying American is not just a matter of price and quality.
Book ExcerptWord Watch

Branding

Great brands are built on something more than the bottom line. Read an excerpt from two Rice Business alumni.
Super BowlPeer-Reviewed Research

Home Field Advantage

Advertising influences investors
Advertising reaches potential investors, who tend to invest in what they know.
Mergers And Acquisitions Peer-Reviewed Research

Ahead Of The Curve

Best strategy to guarantee a successful mergers
Mergers can be disruptive, but a dual-goal strategy pays off in the long run.