InnovationPeer-Reviewed Research

Uncharted Territory

Person in a space suit walking in a desert
Should you co-create a product with your supplier?
Human ResourcesPeer-Reviewed Research

Star Student

Star shaped cereal
How to turn top employees into coaches.
MarketingFeatures

Bending The Rules

Wrench that is bent
Sometimes it's right to do the wrong thing.
MarketingPeer-Reviewed Research

Tuning In

Vintage radio dials
How to orchestrate a great concert.
MarketingPeer-Reviewed Research

Reflection Connection

A hand reflection in the water
Is it possible to redirect the craving to shop?
InvestingPeer-Reviewed Research

Double Dare

People leaping off a ledge
Why are male investors more inclined to take financial risks than female investors?
MarketingPeer-Reviewed Research

Chain Of Love

Heart lock on a chain link
Why product superiority doesn't pay off.
Consumer BehaviorPeer-Reviewed Research

Acting The Part

Man jumping up in the air
Can shopping like a math whiz make you into one?
MarketingPeer-Reviewed Research

Sea Of Decisions

Boats on rocky water
How can your new product make a splash?
MarketingPeer-Reviewed Research

Shop 'Til You Drop

Little girl pushing younger sibling in a grocery cart.
Where do you shop in a multichannel, multimedia world — and why?
MarketingPeer-Reviewed Research

Behind The Curtain

Cat peering out from behind a curtain
The secret power of customer surveys.
AdvertisingPeer-Reviewed Research

Hearts And Minds

A mug full of marshmallow hearts
What's the best medium for your message?