AdvertisingPeer-Reviewed Research

Hearts And Minds

A mug full of marshmallow hearts
What's the best medium for your message?
Customer ManagementPeer-Reviewed Research

Consumer's Report

A person placing stars in a row
How you talk about products you don’t like can speak volumes about who you are and how you see yourself.
StrategyPeer-Reviewed Research

High Hopes

Buildings and a dense fog
While there is no formula for strategic success, there is one for managing risk.
MarketingPeer-Reviewed Research

Yes Or No

Wall with wooden yes' repeating
The best way to get people to say yes is to give them the chance to say no.
MarketingPeer-Reviewed Research

Heart Of The Deal

Box of chocolates on a bed sheet
How self-identity affects the sales promotions we choose.
Consumer BehaviorPeer-Reviewed Research

Hunger Games

Several chocolate glazed donuts and one with sprinkles.
How snacking and spending reflect beliefs about inequality.
Technology And Consumers Peer-Reviewed Research

Changing Channels

Vintage radio on an orange background
Should your customers be using all of your channels to buy your services?
Customer SatisfactionExpert Opinion

It Takes A Town

Water tower with sunset behind it.
B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.
PricingPeer-Reviewed Research

Satisfaction Guaranteed

A boy holding red and blue popsicles.
How price adjusting eases consumer regrets.
Customer ExperienceExpert Opinion

Don't Let Me Down

Pug dog sitting in front of some treats on a table.
Think customers crave delightful extras? In fact, they report more satisfaction when firms simply avoid disappointing them.
Marketing StrategyPeer-Reviewed Research

Course Correction

Person navigating in a car using hand free GPS device
How to bring strategic thinking back into corporate marketing.
BrandingPeer-Reviewed Research

Taking The Edge Off

Pile of color pencil shavings
Redesigning your logo? Here's what to do.