InvestingPeer-Reviewed Research

Double Dare

People leaping off a ledge
Why are male investors more inclined to take financial risks than female investors?
MarketingPeer-Reviewed Research

Chain Of Love

Heart lock on a chain link
Why product superiority doesn't pay off.
Consumer BehaviorPeer-Reviewed Research

Acting The Part

Man jumping up in the air
Can shopping like a math whiz make you into one?
MarketingPeer-Reviewed Research

Sea Of Decisions

Boats on rocky water
How can your new product make a splash?
MarketingPeer-Reviewed Research

Shop 'Til You Drop

Little girl pushing younger sibling in a grocery cart.
Where do you shop in a multichannel, multimedia world — and why?
MarketingPeer-Reviewed Research

Behind The Curtain

Cat peering out from behind a curtain
The secret power of customer surveys.
AdvertisingPeer-Reviewed Research

Hearts And Minds

A mug full of marshmallow hearts
What's the best medium for your message?
Customer ManagementPeer-Reviewed Research

Consumer's Report

A person placing stars in a row
How you talk about products you don’t like can speak volumes about who you are and how you see yourself.
StrategyPeer-Reviewed Research

High Hopes

Buildings and a dense fog
While there is no formula for strategic success, there is one for managing risk.
MarketingPeer-Reviewed Research

Yes Or No

Wall with wooden yes' repeating
The best way to get people to say yes is to give them the chance to say no.
MarketingPeer-Reviewed Research

Heart Of The Deal

Box of chocolates on a bed sheet
How self-identity affects the sales promotions we choose.
Consumer BehaviorPeer-Reviewed Research

Hunger Games

Several chocolate glazed donuts and one with sprinkles.
How snacking and spending reflect beliefs about inequality.