MarketingPeer-Reviewed Research

Heart Of The Deal

Box of chocolates on a bed sheet
How self-identity affects the sales promotions we choose.
Consumer BehaviorPeer-Reviewed Research

Hunger Games

Several chocolate glazed donuts and one with sprinkles.
How snacking and spending reflect beliefs about inequality.
Technology And Consumers Peer-Reviewed Research

Changing Channels

Vintage radio on an orange background
Should your customers be using all of your channels to buy your services?
Customer SatisfactionExpert Opinion

It Takes A Town

Water tower with sunset behind it.
B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.
PricingPeer-Reviewed Research

Satisfaction Guaranteed

A boy holding red and blue popsicles.
How price adjusting eases consumer regrets.
Customer ExperienceExpert Opinion

Don't Let Me Down

Pug dog sitting in front of some treats on a table.
Think customers crave delightful extras? In fact, they report more satisfaction when firms simply avoid disappointing them.
Marketing StrategyPeer-Reviewed Research

Course Correction

Person navigating in a car using hand free GPS device
How to bring strategic thinking back into corporate marketing.
BrandingPeer-Reviewed Research

Taking The Edge Off

Pile of color pencil shavings
Redesigning your logo? Here's what to do.
Comic ReliefPeer-Reviewed Research

Despicable Me

Disgust can lead to unethical behavior
How creating a sense of disgust can unleash bad behavior.
Brand IdentityFeatures

Object Of My Affection

Object Of My Affection
What happens when a brand we know (or think we know) and love turns out to be something altogether different?
Donation BehaviorNews Feed

Back To Basics

Homemade bread and butter
As the list of customer metrics grow, which ones indicates financial growth, and which are just a fad?
Nonprofit ManagementNews Feed

School Spirit

Children looking out of the windows of a school bus
What for-profit businesses can teach nonprofits about customer satisfaction.