MarketingPeer-Reviewed Research

Sea Of Decisions

Boats on rocky water
How can your new product make a splash?
MarketingPeer-Reviewed Research

Shop 'Til You Drop

Little girl pushing younger sibling in a grocery cart.
Where do you shop in a multichannel, multimedia world — and why?
MarketingPeer-Reviewed Research

Behind The Curtain

Cat peering out from behind a curtain
The secret power of customer surveys.
AdvertisingPeer-Reviewed Research

Hearts And Minds

A mug full of marshmallow hearts
What's the best medium for your message?
Customer ManagementPeer-Reviewed Research

Consumer's Report

A person placing stars in a row
How you talk about products you don’t like can speak volumes about who you are and how you see yourself.
StrategyPeer-Reviewed Research

High Hopes

Buildings and a dense fog
While there is no formula for strategic success, there is one for managing risk.
MarketingPeer-Reviewed Research

Yes Or No

Wall with wooden yes' repeating
The best way to get people to say yes is to give them the chance to say no.
MarketingPeer-Reviewed Research

Heart Of The Deal

Box of chocolates on a bed sheet
How self-identity affects the sales promotions we choose.
Consumer BehaviorPeer-Reviewed Research

Hunger Games

Several chocolate glazed donuts and one with sprinkles.
How snacking and spending reflect beliefs about inequality.
Technology And Consumers Peer-Reviewed Research

Changing Channels

Vintage radio on an orange background
Should your customers be using all of your channels to buy your services?
Customer SatisfactionExpert Opinion

It Takes A Town

Water tower with sunset behind it.
B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.
PricingPeer-Reviewed Research

Satisfaction Guaranteed

A boy holding red and blue popsicles.
How price adjusting eases consumer regrets.