Consumer Psychology

Consumer BehaviorPeer-Reviewed Research

Hunger Games

Several chocolate glazed donuts and one with sprinkles.
How snacking and spending reflect beliefs about inequality.
MarketingPeer-Reviewed Research

As You Like It

Marketing model groups consumers
Marketing methodology helps marketers group customers by geography, psychological profile—and desire.
Human BehaviorPeer-Reviewed Research

Guilty Pleasures

Not all self-control is created equal.
Online ShoppingFeatures

Groceries A La Cart

Is online shopping for groceries the new normal?
Will home delivery be the future of food shopping?