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Consumer Psychology
Consumer Behavior
Peer-Reviewed Research
Hunger Games
How snacking and spending reflect beliefs about inequality.
Marketing
Peer-Reviewed Research
As You Like It
Marketing methodology helps marketers group customers by geography, psychological profileāand desire.
Human Behavior
Peer-Reviewed Research
Guilty Pleasures
Not all self-control is created equal.
Online Shopping
Features
Groceries A La Cart
Will home delivery be the future of food shopping?
Most Popular
Ethics
Rose-Colored Glasses
Can our emotions affect how we evaluate ethical lapses?
Organizational Behavior
Mood Swing
Our emotions affect our decision making more than we know, sometimes dramatically.
Communication
Get To The Point
How did we get so hooked on exclamation points?
Marketing
Yes Or No
The best way to get people to say yes is to give them the chance to say no.
Credit Ratings
Extra Credit
Want reliable credit ratings? Improve reporting.