Consumer BehaviorPeer-Reviewed Research

Acting The Part

Man jumping up in the air
Can shopping like a math whiz make you into one?
EthicsPeer-Reviewed Research

Bad Behavior

Dog sitting around a mess they created
Is breaking the rules always wrong?
MarketingPeer-Reviewed Research

Shop 'Til You Drop

Little girl pushing younger sibling in a grocery cart.
Where do you shop in a multichannel, multimedia world — and why?
MarketingPeer-Reviewed Research

Behind The Curtain

Cat peering out from behind a curtain
The secret power of customer surveys.
AdvertisingPeer-Reviewed Research

Hearts And Minds

A mug full of marshmallow hearts
What's the best medium for your message?
CultureFeatures

Ovation Inflation

Ovation Inflation
How do you know it's time to jump to your feet?
PricingCommentary

Big Spender

Front of an expensive care
When high prices attract consumers and low prices repel them.
Consumer BehaviorPeer-Reviewed Research

A Luxury You Can Afford

How time and distance change how you feel about your hotel.
MarketingPeer-Reviewed Research

Breaking Up Is Not That Hard To Do

Sign reading leaving on the side of a road leading to a mountain
Why marketers try to predict how long a customer will stay with their company.
Consumer BehaviorPeer-Reviewed Research

Between the Lines

What do our online product reviews say about us?
Product MarketingPeer-Reviewed Research

No Pain, No Gain

Person falling onto their side while snowboarding.
How do you sell a product that’s hard to use?