ReputationExpert Opinion

Star Search

Corporate reputation
Video: The difference between "celebrity" and "infamy" in the world of commerce.
ReputationExpert Opinion

Saving Face

Professor Anastasiya Zavyalova discusses PR crisis
Rice Business professor Anastasiya Zavyalova shares three tips for CEOs facing a PR crisis.
Product RecallPeer-Reviewed Research

Splash Guard

How can a firm fix its reputation and restore the publics trust after a product recall?
Corporate ReputationPeer-Reviewed Research

A Star Is Born

Poor corporate reputation can be hard to forget
Consumers often react to corporations based on whether they reflect their personal values.
Reputation ManagementPeer-Reviewed Research

Great Expectations

Man with wings stands looking towards the sky
When a school’s reputation gets tarnished, alumni stay loyal.