Customer ManagementPeer-Reviewed Research

Consumer's Report

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How you talk about products you don’t like can speak volumes about who you are and how you see yourself.
StrategyPeer-Reviewed Research

High Hopes

Buildings and a dense fog
While there is no formula for strategic success, there is one for managing risk.
EthicsPeer-Reviewed Research

Rose-Colored Glasses

A bloomed red rose over a gloomy background.
Can our emotions affect how we evaluate ethical lapses?
MarketingPeer-Reviewed Research

Heart Of The Deal

Box of chocolates on a bed sheet
How self-identity affects the sales promotions we choose.
Consumer BehaviorPeer-Reviewed Research

Hunger Games

Several chocolate glazed donuts and one with sprinkles.
How snacking and spending reflect beliefs about inequality.
Customer SatisfactionExpert Opinion

It Takes A Town

Water tower with sunset behind it.
B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.
Customer ExperienceExpert Opinion

Don't Let Me Down

Pug dog sitting in front of some treats on a table.
Think customers crave delightful extras? In fact, they report more satisfaction when firms simply avoid disappointing them.
BrandingPeer-Reviewed Research

Taking The Edge Off

Pile of color pencil shavings
Redesigning your logo? Here's what to do.
Donation BehaviorExpert Opinion

Back To Basics

Homemade bread and butter
As the list of customer metrics grow, which ones indicates financial growth, and which are just a fad?
Nonprofit ManagementNews Feed

School Spirit

Children looking out of the windows of a school bus
What for-profit businesses can teach nonprofits about customer satisfaction.
Customer SatisfactionNews Feed

Cutting Corners

Scissors cutting the corner of a sheet of paper
Don't get distracted by the gleam of customer loyalty and forget the real goal: customer satisfaction.
Market ResearchNews Feed

Cause And Effect

Newton's cradle
Three different ways market research can help drive revenue.