MarketingPeer-Reviewed Research

Heart Of The Deal

Box of chocolates on a bed sheet
How self-identity affects the sales promotions we choose.
Consumer BehaviorPeer-Reviewed Research

Hunger Games

Several chocolate glazed donuts and one with sprinkles.
How snacking and spending reflect beliefs about inequality.
Customer SatisfactionExpert Opinion

It Takes A Town

Water tower with sunset behind it.
B-to-B customers aren’t like retail shoppers. Here are eight ways to keep them satisfied.
Customer ExperienceExpert Opinion

Don't Let Me Down

Pug dog sitting in front of some treats on a table.
Think customers crave delightful extras? In fact, they report more satisfaction when firms simply avoid disappointing them.
BrandingPeer-Reviewed Research

Taking The Edge Off

Pile of color pencil shavings
Redesigning your logo? Here's what to do.
Donation BehaviorNews Feed

Back To Basics

Homemade bread and butter
As the list of customer metrics grow, which ones indicates financial growth, and which are just a fad?
Nonprofit ManagementNews Feed

School Spirit

Children looking out of the windows of a school bus
What for-profit businesses can teach nonprofits about customer satisfaction.
Customer SatisfactionNews Feed

Cutting Corners

Scissors cutting the corner of a sheet of paper
Don't get distracted by the gleam of customer loyalty and forget the real goal: customer satisfaction.
Market ResearchNews Feed

Cause And Effect

Newton's cradle
Three different ways market research can help drive revenue.
PricingNews Feed

Careful Ascent

Group of people climbing an icy mountain
How to raise prices without driving away customers.
Donation BehaviorNews Feed

Like Minded

Like Minded
Like customers, donors can be segmented by a variety of drivers.
Customer SatisfactionNews Feed

Positive Feedback

Satisfaction Guaranteed
Companies can earn more by deriving insights and informing strategies with customer feedback.