AdvertisingPeer-Reviewed Research

Hearts And Minds

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What's the best medium for your message?
Social Media Expert Opinion

Tweetstorm

Storm clouds over a city
What’s at the heart of campaign word storms?
Technology And Consumers Peer-Reviewed Research

Changing Channels

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Should your customers be using all of your channels to buy your services?
ElectionsPeer-Reviewed Research

Not Throwing Away My Shot

Not Throwing Away My Shot
How data from two-round election systems can help candidates target their campaigns.
MarketingPeer-Reviewed Research

Accidental Editor

What happens when a veteran academic edits a scholarly journal?
Consumer BehaviorPeer-Reviewed Research

Between the Lines

What do our online product reviews say about us?
Socioeconomic StatusExpert Opinion

Road Block

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Since 1982 it has become harder and harder to stay in the middle class.
Market SegmentationPeer-Reviewed Research

The New Middle

Plastic globe in grass
How to track middle class consumption habits in developing countries.
RecessionsPeer-Reviewed Research

Keeping Up With The Joneses

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Managers should understand consumer behavior during economic downturns.