Consumer BehaviorPeer-Reviewed Research

A Luxury You Can Afford

How time and distance change how you feel about your hotel.
Health CarePeer-Reviewed Research

Bedside Manner

Bottle tipped over with white pills falling out.
How negative information about drugs impacts a doctor's decision to prescribe it.
New Product MarketingPeer-Reviewed Research

No Pain, No Gain

Person falling onto their side while snowboarding.
How do you sell a product that’s hard to use?