Peer-to-Peer LendingPeer-Reviewed Research

Tell Me A Story

Crafting a trustworthy persona online makes a difference in landing a loan—and paying it back.
MarketingCommentary

Making Converts Of Consumers

Religious recruitment tactics can apply to marketing
Religion has been marketing itself for millennia; now businesses are borrowing its techniques.
Personal FinancePeer-Reviewed Research

Wheel of Fortune

Personal Finance: Seeing Life As A Cycle Makes Savings Rise In A Line
Seeing life as a cycle makes savings rise in a line.
Online Communities Peer-Reviewed Research

Risky Business

Participating in an online community can foster risky financial behavior.
Firms that sponsor online communities should develop strategies to safeguard vulnerable consumers.
MarketingCommentary

Not Just Digits

For marketers, depending on algorithm-based marketing does not add up
For marketers, depending just on algorithms doesn’t add up.
Personal SavingsPeer-Reviewed Research

A Marathon, Not A Sprint

Conditioning certain behaviors is the best way to save money
Build up those personal saving muscles. It's a marathon, not a sprint.