MarketingNews Feed

Stay In Your Lane

Why most companies should avoid taking political stances.

Big Spender

Pricing alters customers perceptions
When high prices attract consumers and low prices repel them.
TechnologyExpert Opinion

Short Circuit

Research explores adverse technology consumer interactions.
Businesses like technology as a way to reach audiences quickly and nimbly. What could go wrong?
SpendingNews Feed

The Price Is Right

What is undisciplined spending?
How much is too much to spend on a piece of avocado toast?
PricingPeer-Reviewed Research

Home Is Where The Heart Is

For longtime homeowners, emotion has a price of its own.
Human BehaviorPeer-Reviewed Research

Guilty Pleasures

Not all self-control is created equal.
Peer-to-Peer LendingPeer-Reviewed Research

Tell Me A Story

Crafting a trustworthy persona online makes a difference in landing a loan—and paying it back.

Making Converts Of Consumers

Religious recruitment tactics can apply to marketing
Religion has been marketing itself for millennia; now businesses are borrowing its techniques.
Personal FinancePeer-Reviewed Research

Wheel of Fortune

Personal Finance: Seeing Life As A Cycle Makes Savings Rise In A Line
Seeing life as a cycle makes savings rise in a line.
Online Communities Peer-Reviewed Research

Risky Business

Participating in an online community can foster risky financial behavior.
Firms that sponsor online communities should develop strategies to safeguard vulnerable consumers.

Not Just Digits

For marketers, depending on algorithm-based marketing does not add up
For marketers, depending just on algorithms doesn’t add up.
Personal SavingsPeer-Reviewed Research

A Marathon, Not A Sprint

Conditioning certain behaviors is the best way to save money
Build up those personal saving muscles. It's a marathon, not a sprint.