Utpal Dholakia

Why most companies should avoid taking political stances.

When high prices attract consumers and low prices repel them.

Businesses like technology as a way to reach audiences quickly and nimbly. What could go wrong?

How much is too much to spend on a piece of avocado toast?

For longtime homeowners, emotion has a price of its own.

Not all self-control is created equal.

Crafting a trustworthy persona online makes a difference in landing a loan—and paying it back.

Religion has been marketing itself for millennia; now businesses are borrowing its techniques.

Seeing life as a cycle makes savings rise in a line.

Firms that sponsor online communities should develop strategies to safeguard vulnerable consumers.

For marketers, depending just on algorithms doesn’t add up.

Build up those personal saving muscles. It's a marathon, not a sprint.