David Tobin

Senior Lecturer in Communication

David Tobin joined the full-time faculty of the Jones Graduate School in 2007 after 25 years in the advertising business. Prior to advertising, he taught English at Colorado State University and Emory University after earning a Ph.D. at Princeton.

As a copywriter and creative director, first with Ogilvy & Mather for 18 years and then Richards/Carlberg, he worked on multimedia advertising campaigns for clients such as Shell Oil, the Shell MasterCard, IBM, the Nuclear Energy Institute, the Houston Chronicle, H-E-B, Central Market, METRO, Child Advocates, the Houston Texans, and the Museum of Fine Arts Houston. He handled everything from writing and co-producing national TV commercials to managing speechwriting duties for C-level executives. He has been a guest speaker at a number of college campuses, from Duke to Texas Tech, on behalf of the New York-based Advertising Educational Foundation (www.aef.com).

Dr. Tobin is the co-author of Teaching as Performing: A Guide to Energizing Your Public Presentation (Prentice-Hall, 1982) and the author of The Presence of the Past: T.S. Eliot’s Victorian Inheritance (UMI Research Press, 1983). He has also published opinion pieces in ADWEEK, the Houston Chronicle, and Advertising Age.

To read more about Prof. Tobin's work, please visit Rice Business Wisdom.


Teaching Interests: 

-Leadership Communication
-Interpersonal Communication in Healthcare
-Communication Immersion
-Action Learning Project

Intellectual Contributions

Journal Article

Tobin, D. (2008, June 8). Talk back to today’s McCarthyesque bullies. Houston Chronicle. Retrieved from http://www.chron.com/opinion/outlook/article/Talk-back-to-today-s-McCart...

Journal Article

Tobin, D. (2005). Notes from an Associate Creative Director: 5 lessons for the care and feeding of a creative department. Adweek, 46(13), 17. http://www.adweek.com/brand-marketing/notes-acd-78592/

Journal Article

Tobin, D. (1989). Corporate Sloganeering From One Who Knows. Advertising Age, 60(53), 34. 


Tobin, D. (1983). The Presence of the Past: T. S. Eliot’s Victorian Inheritance. Ann Arbor, MI: UMI Research Press.


Tobin, D. & Timpson, W. (1982). Teaching as Performing: A Guide to Energizing Your Public Presentation. Englewood Cliffs, NJ: Prentice-Hall.