Angela Schmeidel Randall
Lecturer in Management – Entrepreneurship
Leader in human-centered research and design projects of products and services, with more than 20 years of experience with complex, mission critical systems. Projects include a variety of enterprise applications for financial services, commodity trading, and reporting platforms, most notably, establishing a user experience practice for Nike; researching and designing major portions of what is now united.com; and conducting usability testing on electronic healthcare records to save 50-100 lives/year. Practitioner of the principles of human-centered design and design thinking to lead interdisciplinary teams of user experience designers, user researchers, human factors engineers, business analysts, project managers, front-end and backend developers.
Consulted with businesses in a variety of industries about how to improve the experience and usability on their mission critical applications. Conducted research using a variety of qualitative and quantitative methodologies.
Trained organizations including Nike, Sandia National Laboratories, Northwell Health, American Greetings, and the Central Intelligence Agency (CIA) on the process and key skills needed for a user-center design practice in their respective organizations