CEO and President, Weatherford
Rice Customer-Based Strategy Symposium
Rice Customer-Based Strategy Symposium
The Jones Graduate School of Business has hosted the Rice Customer-Based Strategy Symposium since 2010. A premiere forum for sharing cutting-edge ideas about succeeding with customer-based strategies, the symposium features a mix of cutting-edge academic research, industry trends, insights from CEOs, and discussions with senior executives. Its 250+ attendees include Rice MBAs and undergraduates along with executives, senior leaders and professionals from the greater Houston area. Participants learn in an intellectually challenging environment, strengthen their network and develop long-lasting friendships. The symposium will be held Friday, March 15, 2024, from 7:30 AM to 1:30 PM at Rice University in Houston, TX.
Keynote Speakers
CEO and Executive Vice President, Society of Petroleum Engineers
Executive Director, Region 4 Education Service Center
If you’re not serving the customer, your job is to be serving someone who is.
Jan Carlzon
Former CEO, SAS Group
Symposium Organizers
J. Hugh Liedtke Professor of Marketing
Chief Marketing Officer and Assistant Dean of Marketing and Communication
Lecturer in Marketing
Lecturer in Marketing
CEO, ITI Manufacturing, Inc.
(Rice MBA '21)
(Rice MBA '21)