Rice’s Jones Graduate School of Business to co-host brand house with Texas Monthly at SXSW

Rice University’s Jones Graduate School of Business, one of the country’s top-ranked business schools, will make its South by Southwest (SXSW) debut during this year’s conference in Austin.

Rice Business is partnering with Texas Monthly to co-host a brand house on South Congress Avenue March 11-15. The store, located next to Allens Boots, will be transformed into a retro hotel-like space with special daily programming from the school’s professors and student musicians from Rice’s Shepherd School of Music. The space will have a concierge, bar and pop-up shopping from Stetson and Lucchese.

Rice Business professors presenting include Anastasiya Zavyalova, who will reveal startling truths about public-facing scandals from the NCAA to the Roman Catholic Church; Erik Dane, who will discuss how epiphanies happen, at work and in our personal lives, and what they tell us about the nature of problem solving; Doug Schuler, who will examine the challenges in social sector collaborations to address food insecurity; and Utpal Dholakia, a marketing expert who encourages people to buy and consume prudently to maximize pleasure.

The school’s dean, Peter Rodriguez, will speak at 2 p.m. March 13 on research into what live performances can tell us about the country’s economic future.

For more insights from and information about Rice Business faculty research, visit the school’s Rice Business Wisdom online ideas magazine at https://business.rice.edu/wisdom.

SXSW is an annual music, film and interactive media gathering that attracts hundreds of thousands of people from around the world to the Texas capital.

Members of the news media with questions about access to SXSW should go to https://www.sxsw.com/press.

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