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With the changing face of medicine today, health care professionals are forced to wear two hats: one medical and one management. This certificate brings together world-class faculty and leading business theory to advance the future of health care. In the shadow of Houston’s medical center, participants will learn from management experts about the business topics relevant and critical to the health care industry and develop skills in a variety of management competencies.

Who Should Attend

This certificate has been developed for physician executives and other senior health care administrators, including nurse executives, medical directors, and senior administrators in hospitals, group practice, and health insurance organizations. All participants should have a background in health care, and are currently in a leadership position or expected to take up a leadership position in the near future. Apply online.

Jointly provided by Rice University and Baylor College of Medicine, this live activity is designated for a maximum of 72.0 AMA PRA Category 1 CreditsTM. Reference the Accreditation/Credit Designation and Notices at the bottom of this page.

Program Information

Upcoming Dates: Cycle 18 (November 2018 - May 2019) Apply today to reserve a seat.
Tuition: $11,250; Tuition includes class materials, and daily breakfast and lunch. It is expected that applicants have their own health insurance valid in the United States. The university is not responsible for medical expenses incurred by participants during the program.


D. Brent Smith, Ph.D. Senior Associate Dean of Executive Education | Leadership and Teams: Balancing Management and Clinical Skills

Brian Rountree, Ph.D. Associate Professor of Accounting | Financial Decision Making and Reporting for Health Care Organizations

Alex Butler, Ph.D. Professor of Finance | Financial Decision Making and Reporting for Health Care Organizations

Vikas Mittal, Ph.D. J. Hugh Liedtke Professor of Marketing | Strategic Marketing and Patient Management

Prashant Kale, Ph.D. Associate Professor of Strategic Management | Strategy Formulation and Competitive Analysis: Health Care Perspective

Amit Pazgal, Ph.D. Professor of Marketing | Health Care Process Mapping and Quality Improvement

Jing Zhou, Ph.D. Houston Endowment Professor of Management and Psychology | Negotiating with and Influencing People

Leadership and Teams: Balancing Management and Clinical Skills
Instructor: Brent Smith, Ph.D.
Upcoming Dates: November 9-10, 2018

Focus on the personal characteristics of effective leaders and the difficulties of shifting perspective a technical or clinical contributor to leader. After studying how leadership style fits into a workplace climate and culture, participants will receive feedback from an assessment to understand how their actions affect the motivation and engagement of direct reports. The program will also examine how to manage constructive conflict and collaboration in diverse teams to improve the team decision-making process.

Financial Decision Making and Reporting for Health Care Organizations
Instructor: Brian Rountree, Ph.D. and Alex Butler, Ph.D.
Upcoming Dates: December 14-15, 2018

Financial health allows organizations to continually improve patient care, and basic skills of financial interpretation and analysis will allow for optimal management of capital. Health Care related financial statements will serve as cases to evaluate operating unit performance and evaluate investment opportunities. Participants will learn methods for collecting and using internal and external accounting data for decision making purposes and capital budgeting.

Strategic Marketing and Patient Management
Instructor: Vikas Mittal, Ph.D.
Upcoming Dates: January 11-12, 2019

Develop a patient-focused approach to marketing using key marketing frameworks including segmentation, targeting and positioning. Participants will identify the key benefits that affect care and satisfaction issues for different patient segments as well as integrate branding strategies for internal and external communications. Successful application of marketing concepts leads to improved perception of brand, patient satisfaction, and patient loyalty.

Strategy Formulation and Competitive Analysis: Health Care Perspective
Instructor: Prashant Kale, Ph.D.
Upcoming Dates: February 8-9, 2019

To generate value and sustain competitive advantage, participants examine the core concepts and analytical techniques of strategic management. Alliances, changing regulatory environment, and new product launches will be studied both from a broad multi-industry and a health care perspective. Key frameworks that assist in the development, evaluation, and implementation of value-creating strategies that enable growth will be discussed.

Health Care Process Mapping and Quality Improvement
Instructor: Amit Pazgal, Ph.D.
Upcoming Dates: March 22-23, 2019

Participants learn to understand, analyze, standardize and improve critical hospital-based health care processes, while increasing efficiency and maintaining patient safety and satisfaction. The definition, measurement and enhancement of health care quality and safety will receive special emphasis, with examples of several quality improvement techniques such as Six Sigma or Total Quality Management. From the fundamental components of supply chains, analytical tools will be used to map and examine patient care.

Negotiating With and Influencing People
Instructor: Jing Zhou, Ph.D.
Upcoming Dates: May 3-4, 2019

Diagnose individual competency and style, prepare a health care context, and practice negotiation in a fast-paced, interactive environment. Participants sharpen their skills and learn to systematically prepare for a variety of situations, including breaking a deadlock. With practical insights and techniques, learn to successfully negotiate to resolve conflict, promote objectives, and influence people in health care settings.


Accreditation/Credit Designation

This activity has been planned and implemented in accordance with accreditation requirements and policies of the Accreditation Council for Continuing Medical Education (ACCME) through the joint providership of Baylor College of Medicine and Rice University. Baylor College of Medicine is accredited by the ACCME to provide continuing medical education for physicians.

Baylor College of Medicine designates this live activity for a maximum of 72.0 AMA PRA Category 1 CreditsTM. Physicians should claim only the credit commensurate with the extent of their participation in the activity.


In order to meet the requirements of the Accreditation Council of Continuing Medical Education, it is the policy of Baylor College of Medicine that all individuals who are in a position to control the content of a CME activity (activity director, planning committee member, and faculty) disclose relevant financial relationships with commercial interests. All identified conflicts of interest are managed to help ensure that the educational material is scientifically based, accurate, current, and objectively presented.  Specific disclosure will be made to the participants prior to the educational activity.

Faculty, topics, program schedule, and credits are subject to change. Audio or videotaping is prohibited without written permission from the Office of Continuing Medical Education, Baylor College of Medicine, Houston, Texas.

Cancellation Policy
Attendance at a Rice University Executive Education program requires significant advance preparation. Written notice of cancellation must be received more than 30 days prior to the program start date to be eligible for a full refund less a 6% administrative fee. At Rice University Executive Education’s discretion, qualified substitutes for confirmed registrations may be accommodated prior to the program start date with written notice and will incur no fee for substitution. Notice given after 30 days prior to the program will not be eligible for a refund.


Binata Mukherjee

Binata Mukherjee

Director, Health Care Initiative
Brent Smith

D. Brent Smith

Senior Associate Dean for Executive Education, Associate Professor of Management and Psychology (Organizational Behavior)
Prashant Kale

Prashant Kale

Associate Professor of Strategic Management
Vikas Mittal

Vikas Mittal

J. Hugh Liedtke Professor of Management (Marketing)
Brian Rountree

Brian Rountree

Associate Professor of Accounting
Alex Butler

Alexander W. Butler

Professor of Finance
Amit Pazgal

Amit Pazgal

Friedkin Chair in Management and Professor of Marketing and Operations Management
Jing Zhou

Jing Zhou

Houston Endowment Professor of Management and Psychology (Organizational Behavior)