In recent years, the Jones School has gained international prominence through its innovative programs taught by world-class faculty that bring their groundbreaking research and unique experience to the classroom. Nowhere is this vibrancy more apparent than in the marketing faculty group. 

Marketing is the well-spring of all business activities that support happy and fulfilled consumers. It is the business discipline that shapes successful strategy, by taking an empathetic perspective of customers, and distinguishing a company’s products and services from others. In every industry, whether the end-consumer is an individual or a business, the successful company is one which does its marketing well. 

Here at the Jones School, our marketing faculty group embraces the multi-disciplinary, quick changing, “part-quantitative analysis, part-creative art” nature of marketing. We conduct cutting-edge award-winning research that is published in the most prestigious marketing journals, and cited by every major media outlet. Per capita, we are among the most productive marketing research faculty in the world. In the classroom, we deliver rigorous, state-of-the-art courses that combine the latest developments in marketing practice with the theoretical grounding that is necessary to make considered and successful decisions. Together, we are truly dedicated to advancing marketing thought and practice, and training a new generation of marketing leaders. 

On this website, you will find information about each of our faculty members including their biographies and current research projects, descriptions of courses, information about exciting events such as our annual Marketing Symposium and Research Camp, and details regarding the various programs offered here at Rice. 

It is an exciting time to be at the Jones School. I invite you to read on and learn about marketing at Rice. 

Utpal Dholakia
Director – MBA Marketing Program and Professor of Management  

Top electives

MGMT 681 - Managing Customer Perceptions

This course is designed to offer you an overview of the major principles of persuasion. The emphasis will be on developing a marketing communications approach that will fit into a firms’ marketing program. The course will cover how to set effective communication objectives, decide what to communicate and how to develop a message execution approach.

MGMT 682 - Pricing Strategies

Study of the paradigm that success of a product lies not only in its acceptance by the end consumer but also in how it is priced and how it reaches the intended consumer, with emphasis on understanding and analyzing the issues, problems and opportunities characteristic of the channel relationship and of the various faces of pricing. Repeatable for Credit.

MGMT 684 - Brand Strategy

The Brand Strategy course is designed to build on your first-year MBA marketing course and will explore the elements of brand strategy to build capabilities on brand management and how brands drive business strategy and long-term value: what it is, what it is not, how to manage, execute, measure and value.

MGMT 686 - Introduction to Marketing Research

Students will learn the most common methods managers use to gain insight about customers and markets as well as the objectives/advantages/disadvantages associated with different research designs such as qualitative methods, surveys and experiments. Students will not learn specific analytic methods but rather how to design studies to yield valid results.

MGMT 778 - Customer Experience Management

This course examines the key issues in managing customer experience in customer-focused service organizations. Its learning objectives are to understand the customer decision journey framework, diagnose and solve problems with journey mapping, design a transformative customer experience, measure experience, and manage unforeseen mishaps and setbacks.

Full-Time Faculty

Sharad Borle

Sharad Borle

Associate Professor of Marketing
713-348-4349
Professor Jaeyeon (Jae) Chung

Jaeyeon (Jae) Chung

Assistant Professor of Marketing
713-348-3769
Utpal Dholakia

Utpal Dholakia

George R. Brown Professor of Marketing
713-348-5376
Arun Gopalakrishnan

Arun Gopalakrishnan

Assistant Professor of Marketing
713-348-5751
Ajay Kalra

Ajay Kalra

Herbert S. Autrey Professor of Marketing
713-348-2387
Wagner Kamakura

Wagner Kamakura

Jesse H. Jones Professor of Marketing
713-348-6307
Vikas Mittal

Vikas Mittal

J. Hugh Liedtke Professor of Management – Marketing
713-348-6234
Amit Pazgal

Amit Pazgal

Friedkin Chair in Management and Professor of Marketing and Operations Management
713-348-5404
Constance Elise Porter

Constance Elise Porter

Assistant Clinical Professor of Marketing
713-348-4251
Eleanor Putnam-Farr

Eleanor Putnam-Farr

Assistant Professor of Marketing
713-348-5935
Robert Westbrook

Robert A. Westbrook

William Alexander Kirkland Professor of Marketing
713-348-5632

Part-Time Faculty

Rohan Bairat

Rohan Bairat

Adjunct Professor in Management - Marketing
 
Paul Bailo

Paul Bailo

Lecturer in Management - Marketing
 

JeanCarlo Bonilla

Lecturer in Management - Marketing
 
Chris-Ferris

Chris Ferris

Lecturer in Management - Marketing
 
Kathleen Clark

Kathleen Harrington Clark

Executive Director of Marketing and Communication; Lecturer in Management – Marketing
713-348-3014
Robert Grant

Robert Grant

Lecturer in Management - Marketing
 
Jon Hall

Jon Hall

Lecturer in Management – Marketing
 
silhouette

Maura Claire Harford

Lecturer in Management – Marketing
 

Gareth Keeves

Lecturer in Management – Marketing
 
silhouette

Laura Roehl

Lecturer in Management – Marketing
 
Martin Simoncic

Martin Simoncic

Adjunct Professor in Management - Marketing
 
Maggie Wells

Maggie Wells

Lecturer in Management - Marketing
 

Emeriti Faculty

Randy Batsell

Richard R. Batsell

Associate Professor Emeritus of Marketing