Date and Time:

Aug 26, 2019
12:15pm to 1:00pm

CRAFTING VALUE PROPOSITIONS FOR B-TO-B CUSTOMERS

A common refrain among B-to-B sales executives is that their product is commoditized and they must lower prices to compete. Using research from over 10,000 B-to-B customers, Professor Vikas Mittal shows how companies can differentiate themselves and build pricing power by breaking free from the product trap. Professor Mittal will review specific case studies demonstrating how these strategies work in the real world.

Webinar Series 1/4 Replay


Webinar Series 2/4 Replay


Webinar Series 3/4 Replay