Rice Business Marketing Strategy

The marketing and communications services we offer to departments within the business school are varied and include:

  • Target market identification, market sizing and demand
  • Driving prospective students through the marketing funnel to application
  • Program demand (one year masters programs, for instance)
  • Brand and marketing strategy
  • Branding guidelines
  • Faculty research translation and distribution (internal and external channels) including our Rice Business Wisdom website (ricebusinesswisdom.com)
  • Rice Business Wisdom magazine (writing, design, editorial, print, distribution)
  • Rice Business magazine (writing, design, editorial, print, distribution)
  • Marketing analytics (determining optimal bid strategy for Google adwords, for instance)
  • Internal communications strategy and writing
  • Website strategy, design and management
  • Naming and identity
  • Dashboard editing and design for COO
  • Information session slides (using e-maze, great new tool)
  • Email design (for Slate, alumni, executive education etc)
  • Video development and management of external resources
  • Social media strategy and implementation (LinkedIn, Twitter, Facebook,¬†Instagram)
  • Advertising: display, search (SEO, SEM), broadcast (TV, YouTube, radio), print, outdoor
  • Media analysis, strategy and placement
  • Public affairs and media management with the help of the central University Public Affairs department (Jeff Falk, David Ruth, Linda Thrane)
  • Collateral including brochures, postcards, donor cards, event announcements.
  • Photography
  • Logoed items

Marketing Team

Kathleen Clark

Kathleen Harrington Clark

Executive Director of Marketing and Communications; Adjunct Professor in Management ‚Äď Marketing
Kevin Palmer

Kevin Palmer

Creative Director, Marketing and Communications
Weezie Mackey

Weezie Mackey

Associate Director, Marketing and Communications

Chris Ferris

Lecturer in Management - Digital Marketing
Claudia Kolker

Claudia Kolker

Associate Director, Intellectual Capital, Marketing and Communications
Female silhouette

Dawn R. Kinsey

Project Manager, Marketing & Communications
Jennifer (Jennie) Latson

Jennifer (Jennie) Latson

Editor, Marketing and Communications
Eduardo Martinez

Eduardo Martinez

Graphic Designer, Marketing and Communications
Michael Okullu

Michael Okullu

Web Technical Specialist, Marketing and Communications
Alexandra Constantinou

Alexandra Constantinou

Marketing Coordinator, Marketing and Communications
Ashley Daniels

Ashley Daniel

Marketing Coordinator, Marketing & Communications