Jones Partners Thought Leadership Series

 Monday, October 29, 2012
Thought Leadership Series
Jones Partners
Coca-Cola and China - How a Multi-national Corporation Builds Brand in Emerging Markets
6:00 PM – Presentation (Shell Auditorium)
7:15 PM – Reception (Anderson Family Commons)
Jones Graduate School, McNair Hall, Rice University  
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     Robert Foye
Chief Marketing, Customer and Commercial Officer
Coca-Cola China

 Vikas Mittal
J.Hugh Liedtke Professor of Marketing,
Jones Graduate School of Business

China has now become the second largest economy in the world and is responsible for a significant portion of global economic growth. For many multinational corporations, China has become a key part of their global growth strategy. This talk will focus on the commercial opportunity in China and what are the most challenging elements of competing in this vibrant and fast-changing market. There will also be discussion on how Coca-Cola builds its beverage brands in developing markets like China, as well as one executive’s professional and personal learning journey in an international environment while raising a family of four children.

About Robert Foye

Robert Buckner Foye is currently the Chief Marketing, Customer and Commercial Officer for The Coca-Cola Company in China, which is its 3rd largest market globally. He has been with The Coca-Cola Company for over twenty years in various Marketing, Finance, Commercial and General Management roles. He has been based in Houston, Hong Kong, London, Jakarta and Shanghai. Prior to joining The Coca-Cola Company, Robert worked for two years in General Management Consulting for Deloitte And Touche in Houston.

He graduated from the Rice University Jones School with an M.B.A. in 1990 and obtained his B.A. from Rice University in Political Science in 1988. He also is a C.F.A., C.P.A. and C.M.A.

Robert currently lives in Shanghai with his wife, Laura Kristianna Schmitt-Foye (Rice Undergrad, 1992) and his four children, Robert, William, Meredith and Annabel.

About Vikas Mittal

Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at the Jones Graduate School of Business. Prior to joining Jones, he was the Thomas Marshall Professor of Marketing at the Katz Graduate School of Management. Dr. Mittal holds a Bachelor's in Business Administration from the University of Michigan and a Ph.D. in Management from Temple University. Before joining Katz, he was on the faculty at Kellogg Graduate School at Northwestern University.

Dr. Mittal’s publications appear in leading marketing journals like the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. His research related to healthcare appears in journals such as The Gerontologist, Advances in Skin and Wound Care, Journal of the American Medical Director’s Association, and Journal of Health Care Quality. His research has been funded by the NIH, AHRQ, Heinz Endowments, Department of Education, Pennsylvania Department of Labor, and Marketing Science Institute. He currently serves on the editorial boards of Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Service Research, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, and Journal of Retailing.

In 2006 Professor Mittal was awarded the William F. O’Dell Award for making the most significant, long-term contribution to the theory, methodology, and practice of marketing. In 2001 his research was recognized with the FedEx Excellence in Service Research award at the Journal of Service Research. At Katz, he won the excellence in teaching award at the Katz Graduate School three years running, and was voted the best professor by the executives in the 2003- IEMBA program in Brazil.

About The Jones Partners
The Jones Partners is a committed group of business professionals working to open doors and increase collaboration between the Jones School and the Houston business community.

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