Senior Vice President marketing and Advertising, Academy Sports + Outdoors
About Anita Sehgal
Anita Sehgal joined Academy Sports + Outdoors in February 2009 and currently serves as Senior Vice President, Marketing and Advertising.
Prior to joining Academy Sports + Outdoors, she spent 4 ½ years with Best Buy Canada as Director, Customer Experience. She also spent four years with Canada’s largest sporting goods retailer, The Forzani Group, Ltd. as their Director of Marketing. Anita has 20 years of experience in strategic marketing including brand, advertising, customer insights & customer experience, digital marketing, visual merchandising and product development. She received a bachelor’s degree in business administration with specialization in marketing and human resources from the University of Regina in Regina, Saskatchewan, Canada.
As a native of Saskatchewan, Anita has embraced the culture and climate of Texas as she enjoys golfing year-round, Mexican cuisine, and has become an avid fan of the local sports teams. She is also a member of the Sports, Sponsorship and Sales Advisory Board for Baylor University and an executive committee board member of Boys & Girls Clubs of Greater Houston.
About Academy Sports + Outdoors
Academy Sports + Outdoors is a premier sports, outdoor and lifestyle retailer with a broad assortment of quality hunting, fishing, and camping equipment and gear along with sports and leisure products, footwear, apparel and much more. The Texas-based company operates over 170 stores throughout Alabama, Arkansas, Florida, Georgia, Kansas, Louisiana, Mississippi, Missouri, North Carolina, Oklahoma, South Carolina, Tennessee and Texas. The Academy Sports + Outdoors philosophy is to deliver an unparalleled shopping experience by providing convenience, offering a broad selection of quality products, delivering exceptional customer service and selling the right stuff at everyday low prices.