|7:30am – 8:30am||Registration||Anderson Family Commons|
|7:30am – 8:30am||Networking & Continental Breakfast||Anderson Family Commons|
|8:30am – 8:40am||Welcome
Opening Remarks by K. Ramesh
Deputy Dean of Academic Affairs & Herbert S. Autrey Professor of Accounting
Jones Graduate School of Business, Rice University
|8:40am – 9:25am||Keynote Presentation
'Connecting with Customers in an Omnichannel World'
|9:25am – 10:10am||Keynote Presentation
'Evolving from a Corporate Marketing Department to a Strategic Marketing Organization: Lessons Learned from One CMO's Journey'
|10:10am – 10:30am||Coffee Break||Anderson Family Commons|
|10:30am – 11:20am||Keynote Presentation
'Thinking Outside the Big Box'
|11:20am – 12:10pm||Keynote Presentation
'The Changing Dynamics of Data-driven Marketing'
|12:10pm – 12:15pm||Closing Remarks||Shell Auditorium|
|12:15pm – 1:30pm||Networking & Lunch||Anderson Family Commons|
“ Nothing influences people more than a recommendation from a trusted friend ”Mark Zuckerberg, Chairman & CEO of Facebook, Inc.