7th Annual Rice Marketing Symposium Agenda

Time Description Location
7:30am – 8:30am Registration Anderson Family Commons
7:30am – 8:30am Networking & Continental Breakfast Anderson Family Commons
8:30am – 8:40am Welcome
Opening Remarks by K. Ramesh
Deputy Dean of Academic Affairs & Herbert S. Autrey Professor of Accounting
Jones Graduate School of Business, Rice University
Shell Auditorium
8:40am – 9:25am Keynote Presentation

'Connecting with Customers in an Omnichannel World'
Anita Sehgal
Senior Vice President Marketing and Advertising
Academy Sports + Outdoors

Shell Auditorium
9:25am – 10:10am Keynote Presentation

'Evolving from a Corporate Marketing Department to a Strategic Marketing Organization: Lessons Learned from One CMO's Journey'
John Arcidiacono
Chief Marketing Officer
Stewart Title

Shell Auditorium
10:10am – 10:30am Coffee Break Anderson Family Commons
10:30am – 11:20am Keynote Presentation

'Thinking Outside the Big Box'
Christine Mastandrea
Vice President Product Strategy
Whitestone REIT

Shell Auditorium
11:20am – 12:10pm Keynote Presentation

'The Changing Dynamics of Data-driven Marketing'
Teresa Joy
Director, North America Commercial Business Intelligence & Strategy

Shell Auditorium
12:10pm – 12:15pm Closing Remarks Shell Auditorium
12:15pm – 1:30pm Networking & Lunch Anderson Family Commons

“ Nothing influences people more than a recommendation from a trusted friend ”

Mark Zuckerberg, Chairman & CEO of Facebook, Inc.

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