With the changing face of medicine today, health care professionals are forced to wear two hats: one medical and one management. In the shadow of Houston’s medical center, participants will learn from industry experts on the business topics critical to health care administration, access faculty from both Baylor College of Medicine and Rice University, and develop skills in a variety of management competencies. Individual courses can be combined to earn a Certificate in Health Care Management.
Leadership and Teams: Balancing Management and Clinical Skills
Instructor: Brent Smith, Ph.D.
Upcoming Dates: Fall 2014
Focus on the personal characteristics of effective leaders and the difficulties of shifting perspective a technical or clinical contributor to leader. After studying how leadership style fits into a workplace climate and culture, participants will receive feedback from an assessment to understand how their actions affect the motivation and engagement of direct reports. The program will also examine how to manage constructive conflict and collaboration in diverse teams to improve the team decision-making process.
Strategy Formulation and Competitive Analysis: Healthcare Perspective
Instructor: Prashant Kale, Ph.D.
Upcoming Dates: November 8-9, 2013
To generate value and sustain competitive advantage, participants examine the core concepts and analytical techniques of strategic management. Alliances, changing regulatory environment, and new product launches will be studies both from a broad multi-industry perspective and with cases related to health care. Key frameworks assist in the development, evaluation, and implementation of value-creating strategies that enable growth.
Strategic Marketing and Brand Communication
Instructor: Vikas Mittal, Ph.D.
Upcoming Dates: December 13-14, 2013
Develop a patient-focused approach to marketing using key marketing frameworks including segmentation, targeting and positioning. Participants will identify the key benefits that affect care and satisfaction issues for different patient segments as well as integrate branding strategies for internal and external communications. Successful application of marketing concepts leads to improved perception of brand, patient satisfaction, and patient loyalty.
Financial Decision Making and Reporting for Health Care Organizations
Instructors: Brian Rountree, Ph.D. and James Weston, Ph.D.
Upcoming Dates: January 17-18, 2014
Financial health allows organizations to continually improve patient care, and basic skills of financial interpretation and analysis will allow for optimal management of capital. Healthcare related financial statements will serve as cases to evaluate operating unit performance and evaluate investment opportunities. Participants will learn methods for collecting and using internal and external accounting data for decision making purposes and capital budgeting.
Healthcare Process Mapping and Improvement
Instructors: Amit Pazgal, Ph.D. and Stephen Spann, M.D., M.B.A.
Upcoming Dates: February 21-22, 2014
Participants learn to understand, analyze, standardize and improve critical hospital-based healthcare processes, while increasing efficiency and maintaining patient safety and satisfaction. The definition, measurement and enhancement of healthcare quality and safety will receive special emphasis, with examples of several quality improvement techniques such as Six Sigma or Total Quality Management. From the fundamental components of supply chains, analytical tools will be used to map and examine patient care.
Negotiating with and Influencing People
Instructor: Marick Masters, Ph.D.
Upcoming Dates: March 14-15, 2014
Diagnose individual competency and style, prepare a health care context, and practice negotiation in a fast-paced, interactive environment. Participants sharpen their skills and learn to systematically prepare for a variety of situations, including breaking a deadlock. With practical insights and techniques, learn to successfully negotiate to resolve conflict, promote objectives, and influence people in healthcare settings.
To register, please call the Executive Education Office at 713-348-6060.