The Graduate Certificate in Health Care Management

With the changing face of medicine today, health care professionals are forced to wear two hats: one of medical practitioner and one of management expert. To help Rice University presents the Graduate Certificate in Health Care Management, designed by experts to sharpen your business acumen. World class management and medical leaders effectively combine leading-edge theory and practical application, all in a premier learning environment on the Rice University campus. With minimal time spent away from the office and patients, you will:

  • Learn about targeted business topics critical to health care management
  • Network with medical leaders from multiple disciplines and institutions
  • Develop leading-edge management initiatives
  • Access faculty expertise from two of the most highly regarded and ranked educational institutions in the world

The Graduate Certificate in Heath Care Management is awarded to individuals who complete all 6 modules within 2 program cycles.

Participants must have a background in health care and experience in a leadership position. This program has been developed for physician executives and other senior health care administrators, including nurse executives, medical directors, and senior administrators of health insurance organizations. Please call 713-348-3056 for more information.



Schedule

January 17-18, 2014  
Module #4: Financial Decision Making and Reporting for Health Care Organizations
  Brian Rountree
James Weston
         
February 21-22, 2014   Module #5: Health Care Process Mapping and Quality Improvement   Amit Pazgal  
         
March 14-15, 2014   Module #6: Negotiating with and influencing People   Marick Masters  
         
October 10-11, 2014   Module #1: Leadership & Teams: Balancing Management and Clinical Skills   Brent Smith
         
November 7-8, 2014   Module #2: Strategy Formulation and Competitive Analysis: Health Care Perspective   Prashant Kale
         
December 5-6, 2014   Module #3: Strategic Marketing and Patient Management   Vikas Mittal
         
January 23-24, 2015   Module #4: Financial Decision Making and Reporting for Health Care Organizations   Brian Rountree
James Weston
         
February 20-21, 2015   Module #5: Health Care Process Mapping and Quality Improvement   Amit Pazgal
         
March 13-14, 2015   Module #6: Negotiating with and influencing People    Jing Zhou

Modules

Module 1 - Leadership and Teams: Balancing Management and Clinical Skills
Participants identify their leadership style - how it fits into their workplace climate and culture and influences decision making. Module 1 begins with a focus on the personal characteristics of effective and derailing leaders and the difficulties of shifting perspective a technical or clinical contributor to leader.
Participants will receive feedback on their personal leadership style and begin to understand how their actions direct affect the motivation and engagement of people who report directly to them. The module concludes with a focus on managing constructive conflict and collaboration in diverse teams and improving the team decision-making process.

Program Highlights:
•    Transition from clinician to executive: Common derailment patters
•    Understanding your personal leadership style and identifying strengths and weaknesses
•    Discuss leadership styles and their influence on decision-making
•    The leader's role in motivating and engaging staff
•    The leader's role in managing talent
•    The importance of process for team effectiveness
•    Managing constructive conflict and collaboration in teams
•    Improving the team decision making process
•    Managing teams for creativity and innovation

Module 2 - Strategy Formulation and Competitive Analysis: Healthcare Perspective
Participants learn to develop, evaluate and implement strategies to generate value and durable competitive advantage and growth in their organizations. The purpose of this two-day module is to examine the fundamental principles that enable firms to achieve and sustain competitive advantage and growth in their business. Participants will be exposed to core concepts, analytical techniques and frameworks in strategic management that are useful in developing, evaluating, and implementing value-creating strategies in organizations.

Program Highlights:
•    What is really the primary focus of strategy?
•    How does the external environment impact a firm's performance in its business?
•    What different competitive positions can firms adopt to create a competitive advantage over rivals?
•    What trade-offs should companies consider in making their choices?
•    Why do firms find it difficult to sustain their advantage or success?
•    What actions should business leaders take to effectively execute their strategy?
•    What criteria should firms consider while increasing the scope of their organization by expanding in new product-markets or businesses?
•    What role do alliances and partnerships play in a firm's competitive and growth strategy?
In the first half of the module participants examine the above issues by reviewing and learning some of the conceptual ideas in strategy development in a variety of different settings. In the second half, participants examine these issues specifically in the healthcare context or setting. Faculty lead participants in exercises to apply these concepts to settings that is of direct relevance to program participants.

Module 3 - Strategic Marketing and Brand Communication

This module will cover key marketing concepts as they relate to developing a patient-focused approach to health care marketing. Participants will learn key marketing frameworks including segmentation, targeting and positioning. They will also learn about marketing concepts such as branding, and sustaining patient loyalty through improvements in patient satisfaction. Finally, participants will identify the key benefits that affect care and satisfaction issues for different patient segments, as well as integrate branding strategies for internal and external communications.

Program Highlights:
•    Identify key benefits that affect care and satisfaction issues for different patient segments. They also learn how to develop branding strategies for internal and external      communications.
•    Discuss how to segment patient population, identify target segments and position your enterprise to meet the needs of the target segment.
•    Examine the principles of service delivery
•    Discuss the importance of patient satisfaction using importance-performance charts to optimize drivers of overall satisfaction
•    Learn the role of front-line employees in delivering quality care
•    Discuss patient safety and adherence
•    Discuss how to measure and optimize brand health for health care organizations
•    Review the institutional environment of health care and its impact on patient satisfaction and quality of care
•    Discuss patient responses to DTC marketing
•    Learn about the ethical issues in patient marketing (i.e. care rationing, firing patients)
•    Discuss balanced score card and causal models

Module 4 - Financial Decision Making and Reporting for Health Care Organizations

Participants read and evaluate healthcare-related financial statements, as well as design tools used to evaluate individual operating unit performance. The focus of this two day executive education program is on developing basic skills in understanding financial management of health care entities including financial statement interpretation and analysis, capital budgeting, working capital management, and evaluating investment opportunities. Participants will learn methods for collecting and using internal and external accounting data for decision making purposes.

Program Highlights:
•    Financial accounting and reporting for health care entities
•    Working capital management
•    Time value of money and net present value calculations
•    Ratio analysis
•    Evaluating the capital budgeting process
•    Comparing the risk and return on potential investments
•    Establishing guidelines for financial performance

Module 5 - Healthcare Process Mapping and Improvement
Participants learn to understand, analyze, standardize and improve critical hospital-based healthcare processes, while improving efficiency and maintaining patient safety and satisfaction. This module presents the essential operational components of business management and supply chains as applied to the provision of health care. We will implement concepts, analytical tools and frameworks developed for general service operations to the mapping, examination and improvement of the process of providing patient care. The definition, measurement and enhancement of healthcare quality and safety will receive special emphasis. The need and importance of several quality improvement techniques such as Six Sigma or Total Quality Management will become apparent.

Program Highlights:
•    Learn to understand, analyze, standardize and improve critical hospital-based healthcare processes, while improving efficiency and maintaining patient safety
•    Assess and map the structure of the operational processes involved in delivering effective and efficient healthcare
•    Discuss principles of process analysis, design, control and improvement and apply them to the identified healthcare processes
•    Define quality healthcare from the perspective of the healthcare professional, the patient and the healthcare organizations or plan
•    Describe the tools used in measuring the quality of healthcare and recognize opportunities for improving it
•    Review Continuous Quality Improvement, Six Sigma, and Total Quality Management for patient care
•    Value of care measurement and reward structure
•    Supply Chain and Information Management in healthcare systems
•    Project, Productivity, and change management in hospitals

Module 6 - Negotiating with and Influencing People

Participants sharpen relevant skills and practice techniques that can improve negotiated outcomes in a healthcare context. They diagnose their negotiation competencies and styles and also prepare systematically and efficiently to influence colleagues and subordinates through negotiation. The course provides practical insights and techniques on how to negotiate to resolve conflict, promote objectives, and influence people in healthcare settings. It is fast-paced and interactive, with a heavy emphasis on experiential learning, i.e., practicing how to negotiate in a variety of situations. A wide range of negotiating topics is covered, from how to prepare for a negotiation to how to break negotiating deadlocks. Participants will be given the opportunity to apply practical tools to increase their ability to negotiate to improve their professional and organizational performance. Negotiation is treated as a distinct capability for healthcare professionals and healthcare organizations.

Program Highlights:
•    Diagnosing your negotiating skill and style
•    How to prepare effectively for a negotiation
•    Using negotiation as a tool to influence people
•    Making negotiation proposals
•    Collaborative versus competitive negotiations
•    Interest-based problem-solving and negotiations
•    How to deal with hard-nosed negotiators
•    Breaking negotiation deadlocks
•    Third-party dispute resolution
    

Admission and Cancellations

Pricing

Certificate Cost:   Individual Modules:  
(12 days)
$9,995/person
  (2 days)
$2,500
 
       

Contact the Executive Education Office to register or for more information: 713 348-3056 or RUEE@rice.edu



Attendance at a Rice University Executive Education program requires significant advance preparation. Written notice of cancellation must be received more than 30 days prior to the program start date to be eligible for a full refund less a 6% administrative fee.  At Rice University Executive Education’s discretion, qualified substitutes for confirmed registrations may be accommodated prior to the program start date with written notice and will incur no fee for substitution. Notice given after 30 days prior to the program will not be eligible for a refund.

Testimonials

Karin Price, PhD, ABPP
Clinical Psychologist, Psychology Service
Texas Children's Hospital

How has the Certificate in Health Care Management helped your professional development?
Business - strategy, marketing, finance, negotiations - is not taught in graduate school for psychology students; nor, from what I gathered from my classmates at Rice, is it taught in medical school. Yet, leaders in the health care field must bring these skills to the table every day as we build the business side of the healing professions. Strategic planning and execution is crucial to the growth of the health care field, particularly in an environment of increasingly limited resources and exponential growth in expectations for productivity and fiscal accountability. I believe that having health care professionals who understand these concepts and who can contribute to the conversations led by the business professionals in our midst is the only way to develop plans for growth and development that are viable and sustainable.

Did you find common ground with other participants? If so, did you find that networking helpful?

I was pleasantly surprised, not only by the broader context of the lectures and learning activities, but by the diversity in background, experience, and leadership roles of my fellow participants. I benefited tremendously from hearing their perspectives, having my thinking challenged by their ideas, and learning to fit psychology into the broader health care context. Networking was helpful during the course, and will continue to be of benefit to me as I move forward in putting ideas into action.

Shannon McCord, RN
Director, Patient Care Services,
West Campus, Texas Children's Hospital

How has the Certificate in Health Care Management helped your professional development?
In leadership positions within health care management, daily responsibilities include financial management, strategic planning, marketing and leading and developing others. All of these topics were included in the Rice Health Care Management program. Nurses and physicians are taught limited business concepts in their school curricula, however, as they move into management positions they end up managing essentially small businesses. Providing business content to nurse and physician school curricula, at least at an introductory level, is crucial to their continued success as a leader in health care.

Did you find common ground with other participants? If so, did you find that networking helpful?
I found it invaluable to listen to various perspectives and experiences. I also developed some wonderful relationships. Our class plans to continue to network and be a resource to one another. One of the participants has already set up a Web site for our class to communicate and share with each other.

Jayshri R. Chasmawala, DO, MPH
Pure Health Family Practice Clinic

How has the Certificate in Health Care Management helped your professional development?
In our medical training, we don't get any training in management or how to effectively run a business. I was struggling with my private practice. I learned about the Rice Health care Management and Administration Course. I liked the fact that the classes focused on the unique situation of Health care. I own my clinical practice and find that basic business knowledge has helped out tremendously. I learned about putting together a business strategy plan and marketing strategy plan. I needed help with management skills and dealing with people and the course helped with that. I also learned about assessing the value of my clinic.

How did this course align with your career aspirations?
I want to have a thriving private practice with a community feel. I was trying to build towards that for two years but did not know how to achieve it. As I completed each month's class, I learned more about achieving the type of practice I want while continuing to increase my profits. This course helped put me on the right track and filled in the gap between being a doctor and managing a business.

Elizabeth A. Nelson, MD
Senior Associate Dean of Medical Education, Office of Undergraduate Medical Education
Associate Professor, Department of Medicine
Baylor College of Medicine

How convenient is the program in your opinion?
The organization and scheduling of the program make it possible to incorporate it into our already busy schedules with minimal disruption.

How has the certificate program changed your perspective on what you are currently doing?
Because of the program I am much more strategic in my thinking when negotiating, managing change, and navigating the organization's infrastructure.

What was the most useful aspect of the program?
I use the skills learned in almost every administrative interaction. The program helped me think about my leadership and management style in a different way.

Faculty

Program Director

Manny Chana

Director of Health Care, Rice University

Faculty  

Prashant Kale, Ph.D.
Associate Professor of Strategic Management
Rice University


Marick Masters , Ph.D.
Professor of Business
Wayne State University


Vikas Mittal, Ph.D.
J. Hugh Liedtke Professor of Marketing; Faculty Director of Healthcare Initiatives, Executive Education
Rice University

Amit Pazgal, Ph.D.
Distinguished Associate Professor of Management; Associate Professor of Marketing
Rice University


Brian Rountree, Ph.D.
Associate Professor of Accounting
Rice University


Brent Smith, Ph.D.
Senior Associate Dean for Executive Education; Associate Professor of Management and Psychology
Rice University

 

 James P. Weston, Ph.D.
Associate Professor of Finance
Rice University

Affiliates

Elizabeth Nelson, M.D.
Senior Associate Dean of Medical Education; Director of Undergraduate Medical Education
Baylor College of Medicine


Hardeep Singh , M.D., M.P.H.
Assistant Professor of Medicine
Michael E. DeBakey Veterans Affairs Medical Center and Baylor College of Medicine; Research Scientist at the Houston VA Health Services Research & Development Center of Excellence