With the changing face of medicine today, health care professionals are forced to wear two hats: one medical and one management. Bringing together world-class faculty and leading business theory to advance the future of health care. In the shadow of Houston’s medical center, participants will learn from management experts about the business topics relevant and critical to the health care industry and develop skills in a variety of management competencies.

Who Should Attend

This certificate has been developed for physician executives and other senior health care administrators, including nurse executives, medical directors, and senior administrators in hospitals, group practice, health insurance organizations. All participants should have a background in health care, and are currently in a leadership position or expected to take up a leadership position in the near future. Register online

Program Information

Upcoming Dates: Cycle 16: October 7 – 8, 2016; November 18 – 19, 2016; December 9 – 10, 2016; January 20 – 21, 2017; February 10 – 11, 2017; March 10 – 11, 2017.
Tuition: $11,250; Tuition includes class materials, and daily breakfast and lunch. It is expected that applicants have their own health insurance valid in the United States. The university is not responsible for medical expenses incurred by participants during the program.

Faculty

D. Brent Smith, Ph.D. Senior Associate Dean of Executive Education | Leadership and Teams: Balancing Management and Clinical Skills

Prashant Kale, Ph.D. Associate Professor of Strategic Management | Strategy Formulation and Competitive Analysis: Health Care Perspective

Vikas Mittal, Ph.D. J. Hugh Liedtke Professor of Marketing | Strategic Marketing and Patient Management

Brian Rountree, Ph.D. Associate Professor of Accounting | Financial Decision Making and Reporting for Health Care Organizations

Alex Butler, Ph.D. Professor of Finance | Financial Decision Making and Reporting for Health Care Organizations

Amit Pazgal, Ph.D. Professor of Marketing | Health Care Process Mapping and Quality Improvement

Jing Zhou, Ph.D. Houston Endowment Professor of Management and Psychology | Negotiating with and Influencing People

Leadership and Teams: Balancing Management and Clinical Skills
Instructor: Brent Smith, Ph.D.
Upcoming Dates: October 7 – 8, 2016

Focus on the personal characteristics of effective leaders and the difficulties of shifting perspective a technical or clinical contributor to leader. After studying how leadership style fits into a workplace climate and culture, participants will receive feedback from an assessment to understand how their actions affect the motivation and engagement of direct reports. The program will also examine how to manage constructive conflict and collaboration in diverse teams to improve the team decision-making process.

Strategy Formulation and Competitive Analysis: Health Care Perspective
Instructor: Prashant Kale, Ph.D.
Upcoming Dates: November 18 – 19, 2016

To generate value and sustain competitive advantage, participants examine the core concepts and analytical techniques of strategic management. Alliances, changing regulatory environment, and new product launches will be studies both from a broad multi-industry and a health care perspective. Key frameworks that assist in the development, evaluation, and implementation of value-creating strategies that enable growth will be discussed.

Strategic Marketing and Patient Management
Instructor: Vikas Mittal, Ph.D.
Upcoming Dates: December 9 – 10, 2016

Develop a patient-focused approach to marketing using key marketing frameworks including segmentation, targeting and positioning. Participants will identify the key benefits that affect care and satisfaction issues for different patient segments as well as integrate branding strategies for internal and external communications. Successful application of marketing concepts leads to improved perception of brand, patient satisfaction, and patient loyalty.

Financial Decision Making and Reporting for Health Care Organizations
Instructor: Brian Rountree, Ph.D. and Alex Butler, Ph.D.
Upcoming Dates: January 20 – 21, 2017

Financial health allows organizations to continually improve patient care, and basic skills of financial interpretation and analysis will allow for optimal management of capital. Health Care related financial statements will serve as cases to evaluate operating unit performance and evaluate investment opportunities. Participants will learn methods for collecting and using internal and external accounting data for decision making purposes and capital budgeting.

Health Care Process Mapping and Quality Improvement
Instructor: Amit Pazgal, Ph.D.
Upcoming Dates: February 10 – 11, 2017

Participants learn to understand, analyze, standardize and improve critical hospital-based health care processes, while increasing efficiency and maintaining patient safety and satisfaction. The definition, measurement and enhancement of health care quality and safety will receive special emphasis, with examples of several quality improvement techniques such as Six Sigma or Total Quality Management. From the fundamental components of supply chains, analytical tools will be used to map and examine patient care.

Negotiating With and Influencing People
Instructor: Jing Zhou, Ph.D.
Upcoming Dates: March 10 – 11, 2017

Diagnose individual competency and style, prepare a health care context, and practice negotiation in a fast-paced, interactive environment. Participants sharpen their skills and learn to systematically prepare for a variety of situations, including breaking a deadlock. With practical insights and techniques, learn to successfully negotiate to resolve conflict, promote objectives, and influence people in health care settings.

  

Cancellation Policy
Attendance at a Rice University Executive Education program requires significant advance preparation. Written notice of cancellation must be received more than 30 days prior to the program start date to be eligible for a full refund less a 6% administrative fee. At Rice University Executive Education’s discretion, qualified substitutes for confirmed registrations may be accommodated prior to the program start date with written notice and will incur no fee for substitution. Notice given after 30 days prior to the program will not be eligible for a refund.

 

Brent Smith

Senior Associate Dean for Executive Education, Associate Professor of Management and Psychology (Organizational Behavior)
713-348-4323

Prashant Kale

Associate Professor of Strategic Management & Head of Health Care Industry Initiatives
713-348-6139

Vikas Mittal

J. Hugh Liedtke Professor of Management (Marketing)
713-348-6254

Brian Rountree

Associate Professor of Accounting
713-348-5328

Alexander W. Butler Ph.D.

Professor of Finance
713-348-6341

Amit Pazgal Ph.D.

Friedkin Chair in Management and Professor of Marketing and Operations Management
713-348-5405

Jing Zhou

Houston Endowment Professor of Management and Psychology (Organizational Behavior)
713-348-5330