Rice Business Marketing Strategy

The marketing and communications services we offer to departments within the business school are varied and include:

  • Target market identification, market sizing and demand
  • Program demand (one year masters programs, for instance)
  • Brand and marketing strategy
  • Faculty research translation and distribution (internal and external channels) including our Business Wisdom website (ricebusinesswisdom.com)
  • Jones Journal (writing, design, editorial, print, distribution)
  • Marketing analytics (determining optimal bid strategy for Google adwords, for instance)
  • Internal communications strategy and writing
  • Website strategy, design and management
  • Naming and identity
  • Dashboard editing and design for COO
  • Information session slides (using e-maze, great new tool)
  • Email design (for Slate, alumni etc)
  • Video development and management of external resources
  • Social media strategy and implementation (Linkedin, Twitter, Facebook, Vines, Instagram)
  • Advertising: display, search (SEO, SEM), broadcast (tv, youtube, radio), print, outdoor
  • Media analysis, strategy and placement
  • Public affairs and media management with the help of the central University Public Affairs department (Jeff Falk, David Ruth, Linda Thrane)
  • Collateral including brochures, postcards, donor cards, event announcements.
  • Photography
  • Photo directory
  • Logoed items