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Vikas Mittal Photo

Vikas Mittal

J. Hugh Liedtke Professor of Marketing
Adjunct Professor of Family & Community Medicine, Baylor College of Medicine

McNair Hall, Room 250
713-348-6234
vmittal@rice.edu
Vita

 

Vikas Mittal is the J. Hugh Liedtke Professor of Marketing at the Jones Graduate School of Business. Prior to joining Jones, he was the Thomas Marshall Professor of Marketing at the Katz Graduate School of Management. Dr. Mittal holds a Bachelor's in Business Administration from the University of Michigan and a Ph.D. in Management from Temple University. Before joining Katz, he was on the faculty at Kellogg Graduate School at Northwestern University.
 

Dr. Mittal’s publications appear in leading marketing journals like the Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. His research related to healthcare appears in journals such as The Gerontologist, Advances in Skin and Wound Care, Journal of the American Medical Director’s Association, and Journal of Health Care Quality. His research has been funded by the NIH, AHRQ, Heinz Endowments, Department of Education, Pennsylvania Department of Labor, and Marketing Science Institute. He currently serves on the editorial boards of Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Journal of Service Research, Journal of the Academy of Marketing Science, Journal of Interactive Marketing, and Journal of Retailing.
 

In 2006 Professor Mittal was awarded the William F. O’Dell Award for making the most significant, long-term contribution to the theory, methodology, and practice of marketing. In 2001 his research was recognized with the FedEx Excellence in Service Research award at the Journal of Service Research. At Katz, he won the excellence in teaching award at the Katz Graduate School three years running, and was voted the best professor by the executives in the 2003- IEMBA program in Brazil.

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