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Zachary Arens

Zachary Arens

Visiting Assistant Professor of Marketing

McNair Hall, Room 249

Zachary Arens is a visiting assistant professor of marketing at the Jesse H. Jones Graduate School of Business at Rice University. His research focuses on the dynamics of consumer behavior, in particular how consumers react when they are unable to obtain the products that they want. His current projects investigate the effects of forgoing an alternative, regret and the effectiveness of substitution.

Prior to academia, Dr. Arens worked as a consultant and analyst for the Gallup Organization. He earned a Ph.D. in marketing and a master’s degree in survey methodology from the University of Maryland, as well as a bachelor’s degree in marketing information systems from James Madison University.
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